Adobe x Christian Cowan Dress Powered by Primrose Technology

Unveiled on the F/W 2024 New York Fashion Week runway, we're reimagining garments that evolve and interact with their environment, using laser-cut polymer dispersed liquid crystal “petals” that electronically change appearance.

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Digital Transformation

Adobe’s approach to generative AI in digital documents

Introducing AI Assistant in Reader and Acrobat, now in beta - a new AI-powered conversational engine deeply integrated into PDF workflows.

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Seizing the moment and driving adoption for Content Credentials in 2024

The stakes are sky-high, and we’re committed to ensuring that people everywhere have access to transparency so that they can verify, and then trust the content they’re seeing online.

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Creative pros are leveraging Generative AI to do more and better work

The latest survey results reveals that creative pros using generative AI are improving content velocity and quality while saving time and focusing their creative energy on the work they enjoy and that really matters.

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Unlock your imagination with Adobe Firefly

What will you dream up today with Firefly?

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All you need to know to stay ahead of the curve.

Design expert Aaron Draplin’s 4 design philosophies for 2024

How the ‘weirdness of creation’ can guide creative work in the year ahead.

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Use new AI capabilities and features to propel your brand forward in 2024.

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2024 video trends.

Why video design matters and which tools can help you turn trends into videos everybody wants to watch.

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