Alyssa Nahatis
AMP, BIMI, and AI Can Supercharge Your Email Campaigns — But Don’t Forget the Basics
Three in five people say marketing emails influence their purchase decisions, and according to Adobe’s 2019 email survey, the average American spends more than five ...
05-05-2020
Email Tips to Stay on the Nice List this Holiday Season
We’re well into the holiday marketing season, with Adobe Digital Index reporting that the Thanksgiving weekend accounted for a whopping $50 billion in online sales ...
12-12-2017
Improving the Email Sign Up Process – Quick Tips For Success
The email sign-up process is the first of many steps along the customer journey—an opportunity for would-be customers to connect with your brand.
09-16-2016
Enhancing the Customer Journey With Email Marketing
Email-marketing campaigns are the backbone of your interactions with customers. Done right, email is a great way to gain new customers, reach out to existing ...
09-13-2016
Three Ways to Drive Customer Loyalty Through Cross-Channel Campaigns
At this point, we’re well entrenched in a customer-first landscape — and that customer is always on and has a heightened sensitivity to every touchpoint ...
08-22-2016
Keep it in Context — The Real Time Inbox
The technology available today has revolutionized contact with your customers. Up until a few years ago, email marketing has been a fancy, electronic extension of ...
08-10-2015
Finding Your Trusted Partner in Deliverability
You may not think much about it, but your Email Solution Provider is your partner and ally in your email marketing campaigns. Understanding the role ...
03-06-2015
Bringing Them Back: Re-Engagement Strategies for Your Lapsed Customers
Much has been written about how to re-engage inactive subscribers on your email marketing lists. However, try as you might, it is still challenging to ...
01-06-2015
Email Marketing Lifecycle—Your Customer’s Journey
Your relationship with your customer has a lifecycle, and how you control that journey will determine how successful that relationship will be.
11-03-2014
Designing an Effective Preference Center
Putting customers in charge of their email experience is one great way to engage and retain them. You can learn about their needs and tailor ...
06-03-2014
Responsive Email Design 101
Emails are often the starting point for personal relationships between brands and consumers. It is therefore mandatory for marketers to ensure that emails are readable ...
02-28-2014
