Before joining Adobe, Cuellar served as Hewlett Packard Enterprise’s first ever chief data officer and transformation lead, where he led the company’s data strategy and the enablement of all market-facing functions. Cuellar also held a variety of operating roles in the GTM function including SVP of marketing strategy, operations, data, analytics and general manager for ecommerce.
Cuellar serves as a lead director for the Silicon Valley community foundation and formerly on the boards of SAGE Publishing and Hewlett Packard Enterprise Foundation. He holds a Master of Business Administration and a Bachelor of Arts with honors from Harvard University.