Max Cuellar

Max Cuellar is vice president of marketing strategy, performance and innovation for Adobe’s Digital Experience business, responsible for the marketing function’s performance, operations, innovation agenda and multi-million-dollar budget spend globally.

Before joining Adobe, Cuellar served as Hewlett Packard Enterprise’s first ever chief data officer and transformation lead, where he led the company’s data strategy and the enablement of all market-facing functions. Cuellar also held a variety of operating roles in the GTM function including SVP of marketing strategy, operations, data, analytics and general manager for ecommerce.

Cuellar serves as a lead director for the Silicon Valley community foundation and formerly on the boards of SAGE Publishing and Hewlett Packard Enterprise Foundation. He holds a Master of Business Administration and a Bachelor of Arts with honors from Harvard University.