Varun Parmar
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Varun Parmar is the General Manager of Adobe GenStudio, an industry-defining, generative AI-first application that enables marketing teams to quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. Previously, Varun was Chief Operating Officer at Miro, a digital collaboration platform, where he led a global team of over a thousand people across product management, engineering, design, customer engagement, and partnerships. Earlier, he was Chief Product Officer at Box, a leader in enterprise content management, co-founded a document collaboration start-up that was acquired by Box, and held senior product remits at Dell EMC. A returnee to Adobe, Varun also spent six years at the company earlier in his career focused on corporate strategy, as well as product management for Adobe Acrobat and Document Cloud. Varun graduated from MIT with a joint master’s degree in business and engineering.
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Adobe announces partnership with Google’s Campaign Manager 360 on Adobe GenStudio for performance marketing
Adobe's new application, GenStudio for Performance Marketing, powered by generative AI, enables brands to efficiently create and measure personalized content for marketing campaigns. Adobe's partnership with Google's Campaign Manager 360 allows for seamless activation of display ad campaigns across various channels, ensuring high-value audience reach. Marketers can now leverage AI tools like Adobe Firefly to create content variations at scale, ensuring compliance with brand standards. The Adobe and Campaign Manager 360 partnership allows brands to automatically send display ads—including copy and images. With a focus on speed, agility, and customization, Adobe GenStudio for Performance Marketing revolutionizes the delivery of engaging brand experiences across social media, mobile, and more.
10-14-2024
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Adobe and Snap partner on Adobe GenStudio for Performance Marketing
Discover Adobe GenStudio for Performance Marketing, a cutting-edge AI-first application that revolutionizes content creation for marketing campaigns. Adobe has partnered with Snap to empower brands to create personalized content efficiently across various channels like social media and mobile. Enhance your marketing strategy with actionable insights and real-time adjustments to engage your audience effectively.
10-14-2024
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Adobe announces partnership with Microsoft Advertising on Adobe GenStudio for Performance Marketing
Adobe partners announced Adobe GenStudio for Performance Marketing, a generative AI-first application enabling brands to create personalized content efficiently across various channels.Through Adobe's partnership with Microsoft, marketing can now leverage Microsoft Advertising's vast audience data to optimize ad performance and drive real-time insights. This collaboration aims to empower marketers with tools for deeper personalization, efficiency, and impactful advertising campaigns.
10-14-2024
![Image of two people smiling while looking at their phones.](/en/publish/2024/10/14/media_167ca29c91b7ff01fac5e3187510bd1ff47b6a69c.jpeg?width=750&format=jpeg&optimize=medium)
Adobe and TikTok expand partnership on Adobe GenStudio for Performance Marketing
Adobe and TikTok have expanded their partnership to allow marketers to seamlessly create and optimize ad content for TikTok, allowing compelling ad content created in Adobe GenStudio for Performance Marketing to be directly sent to TikTok—including both copy and images in pre-defined formats. Ad performance insights will allow marketing teams to make real-time adjustments to their ad content, and give them a holistic view of customer engagement. Adobe GenStudio for Performance Marketing, is a new generative AI-first application enabling brands to efficiently create, remix, and measure marketing content.
10-14-2024