Vineet Sood

Vineet serves as the Vice President of Integrated Customer Experience, bringing over 25 years of experience in building businesses from the ground up.

Vineet joined Adobe in 2011. His first charter was to sell into India, and in 4 years he established India as the top APAC market. In the last 9 years, he has built a Modern Sales Team (known as Adobe Business Direct ABD) – which is integrated with 'A.com' and the ‘digital marketing & engagement’ funnel to help improve customer conversions and outcomes.

Vineet believes capabilities trump skills. A skill can be acquired by a person, but a capability is acquired by an entire organization.