Vivek Pandya

Vivek is a leading insights analyst who has worked with some of the largest CPG & Technology organizations, in the world, to drive key digital marketing & data science initiatives. As the Director for Adobe Digital Insights (ADI), he launched & spearheads the popular Adobe DEI (Digital Economy Index) & Holiday Retail reports, as well as other industry reports that profile emerging technology, creativity, and travel trends. Prior to joining Adobe, Vivek worked with E. & J. Gallo, where he was part of their Consumer & Product Insights Group, advising brands on how to track and measure the impact of global marketing campaigns. Additionally, Vivek has lead data science teams to develop effective propensity models and automate digital campaign management. Vivek holds a MS in Predictive Analytics and Data Science from Northwestern University and BBA from Georgia State University.