Digital Distress: What Keeps Marketers Up at Night?
by Katie Juran
posted on 09-23-2013
Advertising Week 2013Digital Distress: What Keeps Marketers Up at Night?A few of my favorite stats:
- Only 40% of marketers think their company’s marketing is effective.
- Seventy-six percent of marketers believe measurement is important vs. 29% who believe they are doing it well.
- 66% of marketers feel digital is critical to their company’s success and yet less than half feel highly proficient in digital marketing. Worse, only 9% of marketers feel they know their marketing is working.
Check out the full study and infographic as well as the animated infographic with more details on the research. We think it will get conversations started about how marketers can not only keep up with the pace in the industry, but really get ahead and know what their marketing is working.
So marketers: we’d love to hear what you think about the research – does this capture your experience? Join our Twitter chat about the findings. We’re calling it a Marketing Group Therapy session because it appears that all of us feel we need some help to get better.
When: Monday, Sept. 23 at 1pm PT
One other thing: we have a new ad that launched today that humorously (we think!) demonstrates why marketers have this “digital distress.” Check it out:
Topics: Trends & Research