Adobe Completes Acquisition of Livefyre
by Aseem Chandra
posted on 05-10-2016
Today marks the official close of Adobe’s acquisition of Livefyre. We’re thrilled to welcome the Livefyre team, customers and partners into the Adobe family.
Livefyre, part of Adobe Experience Manager, is now a separate product within Adobe Experience Manager. Livefyre will continue to be available both as a standalone service, as well as integrated with Adobe Experience Manager. Existing customers can expect to see ongoing support and continued improvements to the service in the future.
Recognized as a visionary and a leader in The Forrester Wave™: Social Depth Platforms, Q2 2015,** **Livefyre’s content marketing and engagement platform helped define a new breed of digital experiences by enabling brands to integrate real-time social experiences into their content strategy. This acquisition helps marketers better address the challenge of content velocity – the speed and ever-increasing need of high-impact, personalized marketing content – that always-connected consumers have grown to expect.
User-generated content is one of the most effective ways to tell a brand story. In fact, according to comScore, brands see a lift of 28 percent in engagement when users are exposed to a combination of both professional and user-generated content. With the integration of Livefyre, Adobe is the only company offering professionally created content coupled with user-generated content to enable brands to deliver highly personalized digital experiences. Customers can now unify the best social media content curated from Twitter, Facebook, Instagram and other major social networks with branded experiences created in Adobe Creative Cloud and community-driven content in Adobe Behance and Adobe Stock. This enables brands to accelerate content marketing and further drive customer engagement and conversion.
Livefyre capabilities are already integrated with Adobe Experience Manager. Looking ahead, user-generated content will be available from Livefyre across all solutions that are a part of the Adobe Marketing Cloud.
To learn more about our current strategy and product offerings, please visit http://www.adobe.com/marketing-cloud/enterprise-content-management.html.
This post originally appeared on the Digital Marketing Blog.