Adobe Named a Leader in the Forrester Wave Report on Data Management Platforms (DMP)
by Ali Bohra
posted on 06-02-2017
We’re proud to announce that Adobe has been named a leader in “The Forrester Wave™: Data Management Platforms, Q2 2017” report published today — the third consecutive DMP Wave report in which Adobe Audience Manager has been recognized as a leader.
The marketing landscape has evolved rapidly since the original DMP Wave was published in 2013. Consumers’ behaviors and expectations have shifted over the course of the past decade, as the proliferations of media channels, mobile devices, smart-home systems, and virtual reality (VR) sets indicate. In this connected world, it’s become critical that brands and publishers understand their customers and deliver delightful experiences at every turn.
At its heart, Adobe Audience Manager (Adobe’s DMP) has led the way for marketers to adapt to this new paradigm. The DMP has evolved from powering audience-based experiences in programmatic platforms to becoming the hub of customer intelligence and audience activation for enterprises around the globe.
What The Forrester Wave™ Has to Say About Adobe
As noted in “The Forrester Wave™: Data Management Platforms, Q2 2017” report: “Adobe is a smart choice for marketers focused on extending control across channels … Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave. More than 84% of its customers appreciated Adobe’s professional services, segment creation and management capabilities, data security and leakage prevention, custom report creation, and user privacy capabilities.”
We believe that our role at Adobe is to empower marketers across industries to thrive as experience-driven businesses by providing best-in-class solutions coupled with powerful integrations across our technology stack. It’s with pride that we see Forrester recognize Adobe Audience Manager with scores of 5/5 in 27 criteria, including data ingestion, sync prioritization, syndication, data analysis, and corporate strategy.
We’re honored to receive this recognition and see it as further validation of our strategy — to enable our customers to become experience businesses with the help of Adobe Audience Manager.
Learn more by reading our press release.
Topics: Content Management, News
Products: Experience Manager