Meet the community extension of the XD team: XDIs

Photo via ProductCamp.

by Andre Jay Meissner

posted on 02-23-2018

From the very beginning of Adobe XD, we’ve made close contact with the design community the heart of our process. Sticking to design best practices, the team has engaged the community through formalized user research methods, frequent customer and community meetings, and online user feedback through UserVoice, all of which is instrumental to the decision making process on the XD team.

Staying in touch with users, whether it is observing first time users or listening to power users, has served as a rich source of information, and it’s a lot of fun to do! We have also found that designers embrace the conversation with us and the exchange of best practices in research and product design, at these events.

We’ve found that workshops provide a great opportunity to collect community feedback. At these events, we share tips and tricks for using XD and discuss use cases, the product roadmap, and the principles that guide our product design process. While the team has hosted and continues to host workshops, we’re hoping to get in front of more users around the globe, on a more frequent basis.

At the same time, we’ve received requests for professional in-house training on XD.

To scale our efforts, provide the community with more opportunities to onboard and succeed with Adobe XD, as well as serve as a direct feedback conduit for the product, we’ve developed an extended team of interdisciplinary professionals from within our community: the XDI* team.

Starting in Europe, the Middle East, and Africa, we are partnering with a select group of passionate practitioners. With a broad view of the entire design process, they are able to provide premium training services using Adobe XD.

Through facilitation, mentorship and inspiration, XDIs empower designers and stakeholders to challenge assumptions, identify opportunities, and evolve their design process. By having a direct connection to what the XD team is working on, XDIs are able to understand the impact of XD on the design process.

Adobe XD is community driven. XDIs are part of the design community. And they are here to give back to that community. As a team, we are proud to work as close as possible with this excellent bunch of professionals – be sure to follow them on Twitter and look out for them at an upcoming event near you!

Meet the XDI team

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Chakib Labidi

With a background in industrial design, Chakib is a London based UX consultant and founder of UXPlayground. He has taught user-centred design at Winchester University and UDK Berlin. Chakib has been working for almost 20 years with clients internationally to create digital products and services.

Find Chakib on Twitter and LinkedIn.

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Claire-Lise Bengué

Claire-Lise is an independent experience designer based in Paris. She has been working in many sectors such as with media (Marie Claire), public services (CNOP), financial services (Saxo) and luxury brands (Hermes). She is passionate about the link between physical and digital spaces.

Find Claire-Lise on Twitter and LinkedIn.

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Matthias Ott

Matthias is an independent UX designer and UI engineer based near Stuttgart, Germany. He teaches Interface Prototyping at Muthesius University of Fine Arts and Design Kiel, curates the monthly newsletter, and frequently writes about the intersection of design, development, prototyping, and the (Indie)Web.

Find Matthias on Twitter and LinkedIn.

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Ethan Parry

Based in Barcelona and committee member of IxDA Barcelona, Ethan is a Service Designer and UX Researcher who has worked with international clients such as Adobe, SEAT, Banco Sabadell and Meliá Hotels. He regularly gives workshops and talks on UX Design, UX Research, Service Design, and Design Sprints. Ethan is also an adjunct professor and guest lecturer at several universities, design schools, and bootcamps.

You can find Ethan on LinkedIn, Twitter, or his website.

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Hany Rizk

Hany is a UX & Product Strategist based in Berlin, running No BS, an innovation studio that runs Design Sprints to help companies solve real challenges and design meaningful solutions. For over 10 years he has designed and led in-house products and services for large corporations such as Volkswagen, and various startups — including his own Somuchmore that was later acquired. Hany mentors startups and regularly talks on UX, Product, and Innovation.

You can find Hany on Twitter and LinkedIn.

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Bill Tribble

Bill is a London based UX design leader and teacher with over two decades of experience in education, technology, and media working with companies such as Google, Canon, Discovery, and startups including Endlesss. He recently worked as lead instructor at General Assembly and mentored via Designlab. When he is not working, he likes to play games with his son, make instruments, make music, write, speak, and sometimes even think about tech ethics.

Find Bill at his site, and on Twitter.

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Mike Acler

Mike is a designer and design manager with more than 15 years of experience and based out of Prague. Working with clients like O2, Vodafone, Raiffeisenbank or Siemens he enjoys leading discovery sessions, defining strategy and concepts as well as evaluating them with customers. He’s been providing his services independently or through his agency Allprototypes.

Find Mike on LinkedIn and Twitter.

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Tim Kahle

Tim is in digital product design since the late 1990s. He entered the world of conversational design in 2015 and is now designing voice applications at 169 Labs, a voice assistant agency based in Munich and Cologne, where he also runs a Meetup on Voice Design. Amazon awarded Tim as one of the few 2018 Alexa Champions.

Find Tim on Twitter, LinkedIn or his website

XDI alumnis

Meet the XDIs

Since June 2020, you and your team meet XDIs via XD Immersive, an exclusive 3x2hr remote workshop. Reach out to your Adobe point of contact to schedule.

Oct 6–8, UXDX 2020, Online

Sep 2–4, ProductCamp 2020, Online

Apr 24–26, EUvsVirus, Online

Feb 2–7, Interaction 20, Milan, Italy

Dec 4, MSD, Prague, Czech Republic


Dec 3, Habitant via Experience Fighters, Madrid, Spain

Nov 20, Product Prototyping, Berlin, Germany

Nov 2-6, Adobe MAX, Los Angeles, USA

Oct 29, XDDC, Heidelberg, Germany

Oct 15, XDDC, Nürnberg, Germany

Sep 30, XDDC, Leipzig, Germany

Sep 26-28, Euro IA, Riga, Latvia

Sep 24, World Interaction Design Day, London, UK

Sep 16-18, Intersection Conference, Lisbon, Portugal

Sep 5, XDDC, Hannover, Germany

Aug 19, XDDC, Frankfurt, Germany

Jul 25, XDDC, Stuttgart, Germany

Jul 9, XDDC, Düsseldorf, Germany

Jun 20-21, FLUPA UX-Days, Paris, France

Jun 12, XDDC, Dresden, GermanyJun 4, UX Strategy, Zurich, Switzerland

May 23-25, ACE! Conference, Krakow, Poland

May 2, From Business to Buttons, Stockholm, Sweden

Feb 13–15, Awwwards Conference, Amsterdam, Netherlands

Jan 25, UXCGN/eresult/Publicis.Sapient, Cologne, Germany

Jan 18, University of Applied Science, Trier, Germany


Dec 5, IxDA Malmö, Sweden

Nov 22 – 23,** Pixel Pioneers, Belfast, Northern Ireland

Nov 22, UsByNight, Antwerp, Belgium

Nov 21, **Tech Thursday Kilkenny, Ireland

Nov 9, University of Applied Science, Krefeld, Germany

Nov 9, BTK Berlin, Germany

Nov 7, BTK Berlin, Germany

Nov 2 – 3, Service Experience Camp, Berlin, Germany

Nov 1 – 2, WUD Tallinn, Estonia

Oct 29 – 31: Amuse Conference, Budapest, Hungary

Oct 23 – 24: Chatbot Summit, Berlin, Germany

Oct 19 – 20: Push Conference, Munich, Germany

Oct 16 – 18: World Usability Congress, Graz, Austria

Oct 13 – 17: Adobe MAX, Los Angeles, USA

Oct 10 – 12: UX-DAY, Mannheim, Germany

Oct 3 – 5: UXDX, Dublin, Ireland

Sep 28: UX Vienna, Vienna, Austria

Sep 26: UX Playground, London, UK

Sep 26 – 28: designmatters, Copenhagen, Denmark

Sep 21 – 23: WebExpo, Prague, Czech Republic

Sep 18: SAE Institute, Berlin, Germany

July 5: Forward Festival, Hamburg, Germany

June 21 – 22: Bump Festival, Kortrijk, Belgium

June 16 – 17: element talks, Warsaw, Poland

June 7 – 9: ProductCamp, Gdynia, Poland

June 1 – 2: UXCamp Nordic, Helsinki, Finland

June 1 – 2: Forward Festival, Zurich, Switzerland

May 30 – 31: Forward Festival, Munich, Germany

May 23 – 25: UX London, UK

May 18: Typo, Berlin, Germany

May 7: beyond tellerrand, Düsseldorf, Germany

May 4 – 5: UX Camp, Copenhagen, Denmark

Apr 26 – 28: Forward Festival, Vienna, Austria

Apr 24 – 26: D&AD Festival, London, UK

Apr 16: Berlin Lean Prototyping, Berlin, Germany

Mar 15: IxDA Oslo, Norway

Feb 26: UX Copenhagen, Denmark

Feb 5: Interaction 18, Lyon, France

XD Workshops

*What does XDI mean? Well, we started off with an acronym for “XD Instructors,” but quickly came to realize that our XDIs represent much more than just instructing: They are inspirational, interfacing to the team, iterating, icebreaking, informing, insiders, improvers, ideators, Italians 😉 …and they are also incredible! As Phil Karlton once said, “There are only two hard things in Computer Science: cache invalidation and naming things.” We decided to just leave it with XDI. Now you know!

Topics: Creativity, Design

Products: Creative Cloud