From Transactional to Target to Targeted: The State of Shopping Today and Tomorrow

The way consumers shop today looks nothing like the way they shopped a decade ago. Not only did “click” swoop in and pull customers from traditional “brick” stores, but mobile, voice and AI are claiming their slice of the e-commerce pie.

For retailers, the goal is to create shoppable experiences. But in order to do so, they must first understand the trends driving brick, click, and everything in between. We think the stats below will help spark ideas for meaningful experiences that speak to how customers shop right now — and, ultimately, drive them to make a purchase.

No matter where shopping is or where it’s heading, Adobe’s cross-cloud solutions ensure your brand can meet the customer anywhere and everywhere on their unique paths to purchase.

Learn more in our Brick-and-Click collection, now on the Adobe Blog.