Meet the 2019 Marketo Revvie Awards Winners
At the Adobe Experience Maker Awards ceremony, held at Adobe Summit 2019, ten marketers and companies were recognized for delivering exceptional end-to-end customer experiences and driving new growth for their organizations by leveraging Marketo. In its ninth year, the Marketo Revvie Awards received a record-breaking number of submissions, highlighting a group of talented marketers from across the globe who truly embody what it means to be fearless through their revolutionary use of Marketo Engage.
This was the first time the annual Revvie Awards were hosted at the Adobe Experience Maker Awards gala. The Experience Maker Awards represent the very best in digital experience innovation, execution, and results, and this year, featured eight award recipients across eight distinct categories. See the full list of 2019 Experience Maker Awards recipients here.
We could not be more excited to recognize such an accomplished group of marketers. Without further ado, the 2019 Marketo Revvie Awards winners are…
Marketing Team of the Year: Palo Alto Networks
Palo Alto Networks thinks about the prospect-to-customer experience as an opportunity to delight and inform every step of the way. The hallmark of this winning team is their focus on being a catalyst for change, innovation, and experimentation, including being on the cutting edge of bringing AI into the realm of the marketer. Launching Marketo in record time, the team supported 100 marketers in more than 12 languages and became a critical pillar in helping their company achieve a 29 percent year-over-year increase in revenue of $2.3 billion in 2018.
Marketer of the Year: Joe Reitz, Amazon Web Services
Joe leads close to 1,000 marketers across AWS. In 2018, Joe and his team increased marketing-influenced pipeline by 6x from the previous year and more than doubled marketing-influenced revenue. He is a results-driven, data-oriented technical expert that has proven himself as a marketing leader throughout the industry.
Marketing Executive of the Year: Glenn Thomas, GE Healthcare
As the chief marketing officer at GE Healthcare, Glenn led the global digital transformation of the company and shifted marketing from being perceived as a “soft function” to being recognized as a strategic and commercial growth engine. Marketing now is a core driver of revenue and growth and has a strong alignment with sales and commercial operations. Glenn championed a data-driven approach that improved the quality and consistency of data to empower marketers by significantly increasing GE Healthcare’s “digitally addressable” market.
With Marketo at the center of their digital transformation, including the creation of digital and revenue marketing centers of excellence, Glenn and his team drove more than $1 billion in pipeline opportunities in 2018.
The Fearless Marketer: Euan Howden, Education New Zealand
Euan is a change agent inside Education New Zealand who pushed for a complete digital transformation, shifting from a promotions-based agency to a strategic data-driven marketing business. When Education New Zealand wanted to develop a program to drive international students to the institution, they used the power of Marketo to build a personalized digital experience. Education New Zealand drove 110,000 leads in just six months and delivered more than NZ$60 million in student value to the New Zealand economy at the cost of just NZ$4.01 million.
The Performer: Honeywell
Honeywell faced a challenge familiar to many B2B marketers: one-off, batch and blast emails with inconsistent branding and messaging that weren’t delivering results. They knew they needed to evolve quickly. With an engagement-first mindset, they shifted their focus from volume to value, leveraging segmentation and a multi-channel campaign approach. They tripled their annual lead volume, and the number of customers engaging with their content skyrocketed, resulting in $1 billion in pipeline.
The Transformer: Pelco by Schneider Electric
After moving to Marketo from a different marketing automation platform, the team at Pelco by Schneider Electric saw immediate results. Their email performance nearly doubled, lead generation nearly tripled, and the sales team reported a major improvement in lead quality.
Additionally, the team saw a 99.5 percent increase in marketing ROI compared to the previous year.
The Dream Team: Concentrix
Concentrix worked with Marketo to automate their workflows and to engage sales with real-time content download notifications. Using Marketo helped to grow their marketable database by 8x the original amount of records. Concentrix attributed over 20 percent of new business closed/won deals and pipeline to Marketo. Overall, there was a 20-percent increase in internal engagement from the sales team.
The Orchestrator: Helix Education
Helix Education partners with higher education institutions to drive enrollment growth. The organization used Marketo as the hub for a game-changing engagement campaign, spanning nine different online and offline channels, including email, landing pages, phone, text, paid online advertising, and direct mail. Using Marketo, Helix realized significant increases in funnel conversion rates and year-over-year lift in enrollment.
Champion of the Year: Juli James, St. Edwards University
An assistant professor of marketing at St. Edward’s University, Juli is vice president of the Champion Leadership Committee. Among her many accomplishments, she has introduced multiple new customers to Marketo’s customer advocacy program, contributed to the Champion Tips and Tricks video series, participated in the Marketo customer mentor program pilot, and is a Fearless Forum contributor. Two hundred students have been taught and trained about Marketo and marketing automation by Juli — many who have gone on to work in Marketo-specific roles. She is a Marketo Certified Expert (MCE) and was named a member of Marketo’s inaugural class of Fearless 50 marketers.
Marketo User Group Leader of the Year: Taishi Yamada, Trend Micro
As the marketing specialist at Trend Micro in Tokyo, Taishi leads the largest Marketo User Group in the world with close to 2,000 members and is a prolific contributor to Marketo’s online community. He has driven hundreds of attendees to the regional user group conference in Tokyo. Taishi actively coordinates nine working groups dedicated to specific topics, including beginners, CRM integration, funnel management, and much more.
Leading by example
The finalists and winners of this year’s Revvie Awards highlight the incredible ways that the Marketing Nation continues to fearlessly innovate and deliver the highest caliber end-to-end customer experience.
Congratulations to this year’s winners for all of their exceptional achievements!
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