The Next Chapter of Adobe Sensei

by Anil Kamath

posted on 03-26-2019

For any company, long-term success is built on consistently making the right call in everyday decisions that affect the customer experience. Picking the right course of action has never been more difficult, with customer journeys becoming increasingly hard to understand as people move between multiple digital and physical worlds. While advances in AI have provided isolated signals and novel insights, it has yet to power real decision-making that improves every customer experience with a brand—until now.

At Adobe Summit, Adobe unveiled the next generation of Adobe Sensei, the company’s AI and machine learning technology. With the general availability of Adobe Experience Platform that stitches together all customer data for a real-time, comprehensive view of the customer, new AI services (available in beta) provide the intelligence layer to marry data and content—ensuring brands consistently deliver the right message, on the right channel, at the right time. The new services empower brands to succeed in customer experience management (CXM) by incorporating AI into all decisions that drive the entire customer journey. It also makes AI more widely accessible to any business that lacks or only has limited data science resources.

Features across Adobe Experience Cloud, from Anomaly Detection to Smart Tags, have already enabled marketers, data scientists and others to intelligently automate cumbersome processes and uncover better insights. Adobe’s new AI services are an industry-first and will further elevate the role of AI in the enterprise, going beyond novel feature implementations to empowering businesses to make mission-critical decisions much better and faster.

New AI services in Adobe Sensei include:

Learn more about the Adobe Sensei services that will help you deliver better customer experiences.

Topics: Digital Transformation, Adobe Summit, News

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