Google Shopping ads Channel in Magento Delivers a Fully Integrated, End-to-End Google Advertising Solution

by Jason Woosley

posted on 05-13-2019

Did you know that Google is the number one driver of business to retail sites, both in terms of traffic and transactions? How about the fact that eight Google domains like Google.com, YouTube, Google Maps and others currently boast more than 1B users each? Needless to say, engaging shoppers across Google’s expansive network can play a powerful role in boosting growth and increasing reach for any merchant.

Indeed, engaging shoppers across Google’s expansive network can play a powerful role in boosting growth and increasing reach for any business. However, for many merchants, both big and small, it can be challenging to optimize Google advertising due to operational factors such as: data integration, lack of dedicated expertise in-house, and third-party connectors that offer incomplete solutions for a business’ unique needs.

Announcing Google Shopping ads Channel

At Imagine 2019, we released Google Shopping ads Channel in Magento, a fully integrated, end-to-end Google advertising solution that helps Magento customers to efficiently engage, convert and acquire customers across the Google network. Google Shopping ads Channel is available for Magento Commerce and Magento Open Source 2.2.4 and later customers via a free extension in the Magento Marketplace. This extension is available globally.

With the new Google Shopping ads Channel, merchants can seamlessly connect their Magento store with both the Google Merchant Center and Google Ads to easily and efficiently power their marketing and simplify campaign management from their Magento admin. Once connected through Google Shopping ads Channel, all advertising functions across the Google network are built, maintained and supported by Magento, bringing expanded functionality and efficient advertising to merchants with just a few clicks.

Our goal with this new integration is to enable merchants to more easily optimize Google advertising spend for increased reach and conversion, while at the same time eliminating complexity in their existing workflow by bringing everything into one platform. Our goal is to help save merchants the time and money needed for refining the more critical aspects of their customer shopping experiences

Key benefits of Google Shopping ads Channel include:

Google Shopping ads Channel along with Amazon Sales Channel – also released at Imagine – are two of several channel product releases we have planned on our roadmap to empower merchants to better reach customers at every touchpoint, wherever they shop.

Learn more by clicking here.

Topics: News

Products: Magento Commerce