From Imagine 2019: We’re Committed To Helping You Realize The Power Of Commerce — Without Limits
There’s no denying that the 2018 merging of Magento with Adobe will help our company build the world’s best digital commerce platform, according to John Stockton, senior director of commerce product at Adobe, speaking at the Imagine 2019 Day 2 morning keynote in Las Vegas.
“I believe the next chapter, for all of us with Magento and Adobe, is an opportunity to build something amazing,” John told the audience of approximately 3,500 customer experience professionals. “Across every industry, and in both B2B and B2C, people aren’t just buying a product, they’re buying an experience. This is challenging each of us to make every moment personal, and every experience shoppable.”
And, John said, it is something that every merchant of every size can build with Magento and Adobe. He pointed to customers such as HP, Land Rover, and Jaguar, which are already reinventing the customer experience with our solutions.
Making commerce experiential
The announcements from Imagine 2019 help brands, retailers, and merchants — big and small — “expand the experience” they provide to their customers.
Case in point: A new partnership with Amazon, announced on stage by Jason Woosley, VP of commerce product & platform, experience business at Adobe. Now merchants can access a Magento Commerce-branded store designed to give them a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront. Native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by Amazon provide the added convenience of secure payments and fast shipping services for shoppers.
With Magento Commerce, merchants can build e-commerce sites that deliver faster page load times and better customer conversions, and can scale up for peak shopping periods such as Cyber Monday. Serverless operations mean that new features such as one-click checkout and dynamic media can be quickly deployed. Functionality from Amazon Pay provides the same secure payment experience as Amazon.com, with security and compliance baked in. Fulfillment by Amazon gives customers trusted shipping options that are fast and reliable via Amazon’s proven logistics operation.
“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow, and build loyalty,” Jason said. “Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”
The mobile mandate
John spoke to the paramount role that mobile plays in today’s shopper journey. “Our Adobe Digital Insights data indicates that, for the first time ever, the majority of U.S. holiday traffic came from smartphones,” he said. “If you want to engage your next generation of mobile shoppers, it is imperative that you get on board with Progressive Web Apps. …We, as a community, are going to lead the mobile transformation of our industry.”
To address merchant needs for delivering better mobile experiences to customers, earlier this year we announced the Magento PWA Studio, which makes it easier than ever to build great front-end experiences that leverage Progressive Web Apps for amazing mobile performance.
Next up on stage was Steve Krebsbach, senior director, Magento Cloud Operations, who spoke to how Adobe + Magento is catering to large enterprises. In the first half of 2019, Steve said, Adobe built out a two-tier architecture into the Magento platform. The best part: developers don’t need to go through a costly or time-consuming upgrade to take advantage of this.
Additionally, Steve told attendees that, in the second half of this year, Adobe will begin engineering work to take the front end and back end to cloud-native services, to enable true auto-scaling. And the community gets free training on using and developing this new cloud infrastructure for Magento Commerce. Adobe will make this generally available before the end of the year.
“This two-tier architecture allows you to horizontally scale on the front end, and it allows you to vertically scale on the back end,” Steve said. “This allows you to take in more and more web traffic, and perform more and more transactions and queries. That means you can deliver more and more experiences to your shoppers.”
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