Adobe and Microsoft Deepen Partnership to Advance Customer Experience Management (CXM) and Cloud Productivity
by Dave Welch
posted on 11-12-2019
Across all industries, delivering personalized and delightful moments to customers has taken center stage. Adobe is on an unwavering charter to help organizations deliver the best experiences, through creative, productivity and marketing/commerce apps that help organizations drive business results.
For years, Adobe and Microsoft have joined forces to unite data, content and workflows, to help brands worldwide transform their businesses. Our common vision to help companies derive more value from their data has helped drive such projects as the Open Data Initiative – a way to drive insights through data across silos. Today, we are announcing a deeper integration across both Adobe and Microsoft, which will empower brands to accelerate their digital transformation using Adobe Experience Cloud and Document Cloud.
Adobe Sign and Microsoft speed up productivity wherever you choose to work
Adobe and Microsoft have helped millions do their best work in the Microsoft tools they use every day. Today, we are deepening integrations between Adobe Sign and Microsoft Office 365, Dynamics 365, and Azure to simplify how work gets done, and help companies digitize their business.
Adobe Sign is Microsoft’s preferred e-signature solution across the company’s portfolio, including Microsoft 365 and Dynamics 365, with more than 180 million commercial active users, including Hitachi, State of Hawaii, and the Iowa State University Foundation.
Adobe Sign now integrates deeply with:
- Microsoft SharePoint: Customers can create and embed digital forms such as time-off requests that can be filled, signed, and reused indefinitely. This update is perfect for collecting information from a large number of people inside and outside the company, including brand new users. This information can be automatically saved to SharePoint folders and the data from form fields can be mapped back to a SharePoint list.
- Microsoft Dynamics 365: E-signatures now work seamlessly with Dynamics 365 Sales in additional languages, such as German, French and Japanese.
- Microsoft PowerApps and Power Automate in the Government Community Cloud (GCC): Federal, Civilian agencies, state, local, tribal and territorial government employees can include signing workflows when a new file is uploaded in SharePoint, then route final documents and create an audit trail to OneDrive/SharePoint.
- Microsoft Teams: Collaborators can send documents for signature via a simple tab, and a bot allows team members to manage, track, and get notifications for the status of important documents like a contract or agreement.The Adobe Sign integration in Teams is also the first app out the gate to be certified as part of the Microsoft 365 Certification program, which ensures that enterprise data privacy and security are protected from the introduction of third-party developed applications in Microsoft 365.
- **Microsoft Azure: **Already live in the U.S., Adobe Sign is now available in Microsoft Azure in Europe, helping businesses meet EU data protection and privacy laws by storing all data, content, and information within the EU.
- Microsoft Azure Active Directory (Azure AD): Also available, Microsoft Azure Active Directory (AD) enterprise customers can now enable single sign-on to securely deliver Adobe Sign to their employees in less than 30 minutes via the Adobe admin console, a central location for managing Adobe solutions across the entire organization, for secure seamless access for their employees.
Adobe Experience Cloud and Microsoft drive personalized customer experiences __
Adobe and Microsoft have a long-standing history of helping brands deliver exceptional experiences that customers want at any time, across all touchpoints. Together, the partnership has helped enterprises including the Miami Heat, 24-Hour Fitness, and AAA Northeast consistently create standout moments that are compelling and personal. Today, Adobe and Microsoft are unveiling new integrations that cater to the connected consumer in new ways.
New advancements include:
- Improved buyer journey orchestration: Through a deep integration of Microsoft Dynamics 365 and Marketo Engage, part of Adobe Experience Cloud, sales, marketing, and service teams are aligned and equipped with a complete set of capabilities to orchestrate personalized multi-channel marketing and sales campaigns and workflows. Backed by real-time insights into buyer behavior, revenue teams can take a proactive approach to buyer engagements, ultimately delivering a seamless buyer experience that leads to business growth.
- Connecting CRM data with campaigns: Having a holistic view of each customer is critical to delivering a seamless experience. Through a closed loop integration between Adobe Campaign Standard and Microsoft Dynamics 365, brands can seamlessly send personalized messages to profiles in their CRM database and track marketing interaction history to determine the most relevant follow-up actions.
- Account based targeting and programmatic attribution: As the world’s largest professional network, LinkedIn is crucial for the success of many B2B marketers. Through an integration between Marketo Engage and LinkedIn, brands can reach the right audiences at each step of the buyer’s journey with targeted engagements. To understand business impact, Bizible pulls creative and campaign-level data straight from LinkedIn Campaign Manager, avoiding the often-complex CRM campaign architecting, and ties every visit to pipeline and revenue. Brands are able to prove the impact of LinkedIn Sponsored Content side-by-side with other online and offline marketing channels with multi-touch attribution from Bizible by Marketo Engage, to ultimately improve marketing performance.
- Adobe on Azure: The power of Adobe Experience Platform, the industry’s first open platform for CXM, empowers brands to fully understand customers and deliver business value central to customer needs. Built on Microsoft Azure, brands can generate new, actionable insights to transform their business, taking advantage of the Azure Data Lake. Adobe Experience Manger, a comprehensive content management platform solution for building websites, mobile apps and forms, leverages Microsoft Azure for Adobe Managed Services. Additionally, Magento Commerce will be available on Microsoft Azure next year, giving Magento merchants the ability to deploy innovations seamlessly, without the day-to-day management of their infrastructure.
Adobe and Microsoft, together, empower brands through digital transformation. And we’re only just getting started.
Products: Sign, Acrobat, Document Cloud