Announcing the 2020 Adobe Experience Maker Awards Finalists

by Kristine Hamlett

posted on 05-07-2020

We’re thrilled to announce the finalists of the 2020 Adobe Experience Maker Awards. The finalists are companies and individuals that focus on innovation and putting the customer experience first, utilizing Adobe Experience Cloud solutions.

This year’s program brings together the spirit and rich heritage of the former Marketo Revvie and Magento Imagine Excellence awards to recognize the most innovative and successful digital transformations across the entire Adobe Experience Cloud portfolio.

What’s more, we’ve expanded to 14 new categories to celebrate all Adobe Experience Cloud customers and solutions.

The new award categories include:

1. The Advocate: recognizes the company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation

2. The Ambassador: recognizes the individual that has gone above and beyond to share their expertise and thought leadership to help their peers and/or colleagues succeed

3. The Analyzer: recognizes the company that has mastered the art and science of data-driven decision making to create optimized customer journeys

4. The Architect: recognizes the company that has excelled in creating a unified content and marketing strategy to deliver a streamlined and personalized digital customer journey

5. The Changemaker: recognizes the company that has innovated to engage customers and create experiences that drive social or environmental impact

6. The Closer: recognizes the company that has built a world-class B2B revenue engine resulting in improved sales and marketing alignment and revenue growth

7. The Magnifier: recognizes the company that has harnessed the power of multiple Adobe Experience Cloud solutions to elevate the customer experience

8. The Mastermind: recognizes the company that has delivered a unified commerce experience across multiple B2C and B2B channels

9. The Maverick (Audience Choice): recognizes the company that has pushed the boundaries of innovation in customer experience, marketing, advertising, or commerce through bold, out-of-the-box thinking

10. The Orchestrator: recognizes the company that has aligned customer journeys across channels, geographies, or platforms to deliver the most cohesive customer experience

11. The Transformer: recognizes the company that has driven innovation across people, processes, and technology to achieve game-changing digital transformation

12. Experience Maker of the Year: recognizes the individual that has applied their knowledge of best practices and expertise across Adobe’s Experience Cloud solutions to create exceptional customer experiences and drive business impact

13. Experience Maker Executive of the Year: recognizes the visionary leader that has driven digital transformation across their organization and advances in customer experience to achieve significant business impact

14. Experience Maker Team of the Year: recognizes the team that has worked collaboratively to overcome organizational obstacles to deliver exceptional customer experiences and business impact

The best of the best in customer experience

This year, we had over 350 award submissions highlighting the best of the best in delivering customer experiences. The submissions included stories, strategies, and customer journeys highlighting how organizations are using Adobe solutions to transform customer experiences, drive innovation, and digitally transform their businesses.

Technology aside, the collaboration, drive, ingenuity and creativity reflected in each Experience Maker Award submission were some of the most impressive yet, leading to a challenging decision process for our judges.

We are excited to announce the finalists across the 14 award categories:

The Advocate

The Ambassador

The Analyzer

The Architect

The Changemaker

The Closer

The Magnifier

The Mastermind

The Maverick

The Orchestrator

The Transformer

Experience Maker of the Year

Experience Maker Executive of the Year

Experience Maker Team of the Year

Now it’s up to you

But that’s not all – one nominee will also be honored with The Maverick, our Audience Choice Award. Vote for your pick by May 22.

The Experience Maker Awards gala will be livestreamed in the next couple of months (check here for details), where we’ll celebrate our finalists, announce the winners — and the winner of The Maverick award — and toast to their successes, together.

Topics: Digital Transformation, Adobe Summit, News

Products: Experience Platform, Experience Cloud