Upskill yourself: 6 can’t-miss marketing events in September
By Laurène Dean
Posted on 09-14-2020
2020 has certainly been a year like no other. COVID-19 has had a profound impact on business, and disciplines like marketing will never be the same again.
What’s in store for the future of marketing? Hear from the experts at these virtual marketing “events” happening in September.
Live Webinar: From The Experts: The Power of Social Media Engagement
September 17, 2020 | 9:00 a.m. PST
Social media is more than a tool connecting colleagues across the world. It’s more than a virtual manifestation of conferences. Social media has become a defining cornerstone of modern-day work life. Therefore, understanding the role social media plays alongside the rest of your marketing efforts is crucial. However, for many companies the impact social media has on their sales funnels is still a dark unknown. Integrating the social engagement data your entire organization is generating (yes, that means your corporate accounts and employee advocates) can help turn social media blasts into an integral part of a lead-generating machine.
While social media’s importance is hard to deny, how B2B companies can do it right is still a mystery. That’s why we are excited to invite you to our seventh episode of our From the Experts series, where industry experts will discuss the benefits of a strong social media presence and how to turn the data you’re generating into actionable insights.
Live Roundtable: Marketing Operations Roundtable
September 15, 2020 | 11:00 a.m. PST
Marketing operations is a crucial function for building a scalable process. In this roundtable, industry thought leaders will demonstrate their setup and frameworks for live and virtual event programs.
Join this collaborative session with other marketers and bring your curiosity and questions. You’ll leave with new ideas and process improvements.
What to expect:
- Learn frameworks of program development, systems integrations, and digital marketing
- Watch hands-on demonstrations
- See real use cases of live and virtual events
Live Webinar: 4 Ways Financial Services Can Modernize & Optimize Their Online Forms
September 23, 2020 | 8:00 a.m. PST
There are very few new financial products or services a consumer can access without completing a form or application. While banks, insurers, and investment firms are actively improving their online offerings, forms and documents tend to be an afterthought.
As access to physical locations remains limited, it’s never been more important to optimize digital self-service options for the end consumer. In this webinar with a financial services expert, you will learn:
- Quick and easy form optimizations that will increase conversions
- Best practices for making online applications as smooth as possible
- How financial companies can improve customer satisfaction online
Live Roundtable: The New Role of Mobile for Travel Brands in the Era of Covid
September 24, 2020 | 10:00 a.m. PST
Acceleration is an understatement for the role digital is playing for connection, entertainment, and online shopping.
Globally, mobile showed its highest growth in July, according to Global Web Index, with increased usage of 70%. As consumer behaviors have shifted, the expectations have also escalated. With travel reopening, there is a need for mobile devices to both transact and enhance digital self-service to limit live interactions. Contactless will be the new normal and a top opportunity to enhance travel safety in the era of COVID-19.
Join this peer-to-peer discussion on how to support your customers in their long-awaited return to travel through improved and enhanced mobile experiences.
- Four key themes in a post-COVID-19 travel era
- The worst of the declines are behind us
- Consumer behavior is changing
- Contactless is the new normal
- The importance of flexibility and insurance
Live Roundtable: Adventures in Eating Out: QSR & Fast Casual Restaurant Trends in the Covid Era
September 24, 2020 | 1:00 p.m. PST
Quick service restaurants (QSR) and fast casual restaurants have been rapidly evolving with supply chain shifts, product shortages, new ways of working, and the increasing influx of consumer choice. Physical store closures and food concerns elevated grocery spend and flooded households with an excess of supplies, while contactless and alternative forms of delivery accelerated to meet sanitation needs. As the industry crests the fifth month of the pandemic and stores open up with socially distanced options, new opportunities have arisen to engage customers. While many of the shifts are not new, it seems clear that consumer’s altered habits will remain long after the emergency has passed. QSR and fast casual brands that are embracing the shifts by activating and improving mobile apps are seeing a 2.2x spend over brands that haven’t mastered the cross-channel experience.
Join this peer-to-peer discussion on QSR and fast casual restaurant trends in mobile and share how you can accelerate cross-channel experiences to gain share of wallet. We invite you to join by audio and video.
- Four key themes in a post-COVID-19 era for QSR and fast casual restaurants
- Share of wallet shifts with grocery as new competition
- Consumer behavior is rapidly changing
- Loyalty to drive customer engagement and to mitigate the impact of supply chain shifts with third-party delivery companies (3PDs)
- “Bring your own device” (BYOD) strategies as a new form of sanitation
On-Demand Webinar: Differentiating Your Digital Experience with JCPenney
With a surge in consumers interacting with brands online, digital customer experience is more important than ever. Recent events have accelerated the need for JCPenney, a century-old retailer, to become a digital-first brand.
Hear a JCPenney exec talk about the brand’s digital transformation. Points covered:
- How the retailer got deeper insights into customer journeys
- Discovering the customer voice behind the digital metrics
- Measuring engagement across all digital touchpoints
- The prioritization of actions based on Net Promoter Score and conversion
- Making experience a priority as JCP rebuilt its brand
About Adobe Exchange
All of the events above feature experts from companies that participate in the Adobe Exchange. The Adobe Exchange is a marketplace that allows Adobe customers to explore thousands of apps across all Adobe clouds. Adobe Experience Cloud customers can find the official functionality they need to deliver amazing customer experiences by searching for Adobe Experience Cloud applications, extensions, and plugins by visiting The Adobe Exchange Experience Cloud marketplace.
Interested in becoming an Adobe Exchange Experience Cloud Partner? Join the Adobe Exchange Program here.
Topics: CMO by Adobe, Events, Insights & Inspiration, B2B, Financial Services, High Tech, Retail, Experience Cloud,
Products: Magento Commerce, Marketo Engage, Marketing Cloud, Audience Manager,