Adam Morgan

Adam Morgan is a Senior Creative Director at Adobe. He ensures that the writing and creative execution is world class across the enterprise, from long-form thought leadership to Adobe.com and demand gen. He’s a marketing and advertising veteran of 22 years, with a creative pedigree from several international ad agencies. He was named one of the 40 under 40 business leaders by Utah Business Magazine, and Advertising Professional of the Year for Utah in 2014 by the American Advertising Federation. To read one of his articles on data-driven creativity or more about his new book, Return On Ideas—proof that creative ideas are better for the bottom line, visit his blog at ReturnOnIdea.com.

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Creativity

Designing for the Greater Good

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07-16-2018

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Creativity

New creative titles. New team structures. New ways to adapt and thrive.

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06-11-2018

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Creativity

The Science of Great Design

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04-10-2018

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Creativity

How to Use Your Design Superpower for Good

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03-19-2018

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Creativity

We Can Hear What’s Next

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02-19-2018

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Digital Transformation

Truth In (Buying) Advertising

True to its name, the old broadcast television show “To Tell The Truth” offered the ultimate in advertising transparency. One product, one program, one time ...

02-15-2018

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Creativity

The Power of empathy: Stories and best practices of how to lead and strengthen design teams through empathy and authenticity

What makes a fantastic design team is more than just a group of talented, hardworking designers. They’re united by a leader who engages and collaborates ...

01-08-2018

Today’s New Storytelling Superhero: The VR-Empowered Designer

3D & AR

Today’s New Storytelling Superhero: The VR-Empowered Designer

“Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ...

10-22-2017

Science Shows: The Marketing Gut Is Not Dead

Trends & Research

Science Shows: The Marketing Gut Is Not Dead

Seven years ago, while working for an ad agency, I presented a billboard campaign to my client, Russell Fisher. After reviewing the work, he sat ...

10-05-2017

Intuitive Thinking: What Marketers Can Learn From Creatives

Leadership

Intuitive Thinking: What Marketers Can Learn From Creatives

Imagine you’re sitting at a large conference room table. A team of creatives is presenting a new campaign for your brand.

09-17-2017

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Creative Inspiration & Trends

Where a Prototype Can Really Take You

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09-15-2017

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Creative Inspiration & Trends

Virtual Reality: The User Experience of Story

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07-21-2017

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