Adam Morgan
Adam Morgan is a Senior Creative Director at Adobe. He ensures that the writing and creative execution is world class across the enterprise, from long-form thought leadership to Adobe.com and demand gen. He’s a marketing and advertising veteran of 22 years, with a creative pedigree from several international ad agencies. He was named one of the 40 under 40 business leaders by Utah Business Magazine, and Advertising Professional of the Year for Utah in 2014 by the American Advertising Federation. To read one of his articles on data-driven creativity or more about his new book, Return On Ideas—proof that creative ideas are better for the bottom line, visit his blog at ReturnOnIdea.com.

Designing for the Greater Good
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07-16-2018

New creative titles. New team structures. New ways to adapt and thrive.
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06-11-2018

The Science of Great Design
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04-10-2018

How to Use Your Design Superpower for Good
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03-19-2018

We Can Hear What’s Next
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02-19-2018

Truth In (Buying) Advertising
True to its name, the old broadcast television show “To Tell The Truth” offered the ultimate in advertising transparency. One product, one program, one time ...
02-15-2018

The Power of empathy: Stories and best practices of how to lead and strengthen design teams through empathy and authenticity
What makes a fantastic design team is more than just a group of talented, hardworking designers. They’re united by a leader who engages and collaborates ...
01-08-2018

Today’s New Storytelling Superhero: The VR-Empowered Designer
“Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ...
10-22-2017

Science Shows: The Marketing Gut Is Not Dead
Seven years ago, while working for an ad agency, I presented a billboard campaign to my client, Russell Fisher. After reviewing the work, he sat ...
10-05-2017

Intuitive Thinking: What Marketers Can Learn From Creatives
Imagine you’re sitting at a large conference room table. A team of creatives is presenting a new campaign for your brand.
09-17-2017

Where a Prototype Can Really Take You
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09-15-2017

Virtual Reality: The User Experience of Story
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07-21-2017