Adobe Enterprise Content Team
Understanding customer behavior in a changing retail world
Adobe and PK Global surveyed 1,000 U.S. shoppers across five demographics to uncover how consumer shopping behaviors have changed in response to COVID-19.
03-17-2021
Choosing the right CDP for you
Picking the right customer data platform (CDP) takes thought. Here are seven things to look for in your CDP — and one to avoid.
02-05-2021
Healthcare goes digital — and personal
Thanks to a new breed of marketing tools, the healthcare industry is finally able to put customers front and center. Other industries have spent years ...
01-07-2021
Dynamic personalized journeys: A path forward for travel brand recovery
Although it’s starting to show faint signs of recovery, few industries have been impacted more by COVID-19 than travel and hospitality. When the outbreak began ...
12-17-2020
Give your patients a dose of digital
Healthcare enrollment has long been stuck in an analog, paper-based system with obstacles at every step. While other industries have been adding digital processes for ...
12-16-2020
Connecting the DAM dots
As content continues to fuel customer experiences, asset management has become a business necessity. A digital asset management (DAM) system plays a pivotal role. DAMs ...
09-24-2020
6 ways to adapt and advance your business during a pandemic
Digital transformation is foundational to all we do at Adobe, but adapting to life in a pandemic added a whole new set of challenges.
08-14-2020
Getting More From Your CRM Data
Running a successful business, whether you’re a small business or a global enterprise, is all about knowing your customers. This has always been true. In ...
07-20-2020
Experience Essentials: Content for Every Moment
An amazing meal doesn’t require a whole lot of fancy ingredients. Sometimes, farm-fresh produce with just the right amount of seasoning can be more delicious ...
06-11-2020
The Foundation for Success
More than ever, customers expect holistic, personalized, relevant experiences — and brands that aren’t engineered to keep pace with this transformation are collapsing. In fact, ...
03-27-2020
The Great DAM Renaissance: From Storing Assets to Building Experiences
Founded in Vermont in 1856, Orvis is the oldest mail-order retailer in the United States. The company originally specialized in fly fishing tackle, and now ...
03-23-2020
Hybrid CMS: The Best of Both Worlds
Every day, businesses are managing an enormous amount of content changes — sometimes as high as thousands of content changes per day. With content-driven experiences ...
03-05-2020
