Alan Hart
3 Bite-Sized Podcasts On Designing Multichannel Experiences
This article is part of our October 2018 series about the state of design and creativity. Click here for more.
10-07-2018
At Five Guys, it’s all about a maniacal focus on customers — and bacon
For this week’s episode of “Marketing Today,” I spoke with Molly Catalano, vice president of marketing and communications at Five Guys Burgers and Fries. Catalano ...
04-03-2018
Mastercard Has Enabled Moments–Now It Wants To Inspire Movements
For this week’s episode of “Marketing Today,” I spoke with Raja Rajamannar, chief marketing and communications officer and president, healthcare business, at Mastercard. Rajamannar started ...
03-25-2018
Marketing Today Allen Adamson
In this week’s “Marketing Today,” I speak with Allen Adamson, co-founder and managing partner of the marketing company, Metaforce. Adamson is also the author of ...
02-19-2018
A Purpose-Driven Workforce Is Taking Over—‘And That’s Great News’
“If you have an opportunity to make the world work a little bit better, have a positive effect around the people that use your products—why ...
02-13-2018
Marketing Today: David Aaker Prophet
David Aaker is widely recognized as the father of modern branding. He’s the vice chairman of Prophet, a global marketing and branding consultancy, and was ...
02-12-2018
Marketing Today Cory Treffiletti
Measuring and managing online experiences to understand the “why” behind behavior goes far beyond clicks and hovers. It’s no longer enough to solely rely on ...
02-06-2018
Subway Sees Its Future, And It’s Filled With AI And Smart Data
During this episode of “Marketing Today” I spoke with Laura Paz, regional marketing manager for Subway, where she is responsible for the Latin American market ...
01-21-2018
How An Inclusive Approach Has Translated To Nestlé’s Global Success
Jose Aguilar is global brand management director for Nestlé Nutrition, where he leads the company’s billion-dollar super premium infant formula category. He also heads up ...
01-10-2018
The Chips Stack Nicely For Frito-Lay CMO Jennifer Saenz
For this week’s episode of “Marketing Today,” I sat down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay, ...
12-19-2017
Tom Fishburne Sketches Out A Place For Cartoons In Content Marketing
For this week’s episode of “Marketing Today,” I spoke with Tom Fishburne, founder of Marketoonist, a content marketing agency that employs cartoons to make its ...
12-17-2017
Cotopaxi CEO On A Mission Beyond The Bottom Line
This article is part of CMO.com’s November series about commerce and consumerism. Click here for more.
11-15-2017
