Andrea Fishman
It’s The Most Digital Time Of The Year
This article is part of CMO.com’s November series about commerce and consumerism. Click here for more.
11-28-2017
2-D Strategies Ground Marketers In The 3-D Virtual World
Virtual reality is like a wrecking ball—in the best sense.
08-03-2016
Are You An Automaton?
It knows you, anticipates your needs, and makes the complex simple and in some cases, delightful. But when it’s bad, it can be really bad. ...
06-14-2016
Brand Essence Is Essential To Customer Experience
It’s no longer enough to make an excellent product or offer a unique service. Advances in technologies and unparalleled access to information have leveled the ...
05-25-2016
Tell Customers What They Want
“Listen to your customers.” It’s a message that has been programmed into the minds of marketers since undergrad. But what marketers need right now is ...
03-08-2016
Context Is Key To Customer Personalization
Most marketers are intimately familiar with the “insert first name” field. But knowing a customer’s name is not knowing the customer. Customers expect more than ...
01-13-2016