Andy Parsons
Adobe Content Authenticity, now in public beta, helps creators secure attribution
We’re excited to launch the public beta of Adobe Content Authenticity, a free app that allows creators to easily apply Content Credentials to their digital work.
04-24-2025
5–Year anniversary of the Content Authenticity Initiative: What it means and what’s ahead?
Five years ago, at Adobe MAX 2019, we co-founded the Content Authenticity Initiative (CAI) with a mission of increasing trust and transparency online. Fast forward to today, at Adobe MAX 2024, and I couldn’t be more heartened to see how far we’ve come and how much we’ve learned over these past five years.
10-14-2024
Introducing Adobe Content Authenticity: A free web app to help creators protect their work, gain attribution and build trust
Adobe is excited to announce a new free web app, Adobe Content Authenticity, which is designed to help creators protect and gain proper attribution for their work with Content Credentials.
10-08-2024
Authenticity in the age of AI: Growing Content Credentials momentum across social media platforms, AI companies and rising consumer awareness
We are in a boom time for viral deepfakes. From celebrities to presidential candidates, manipulated images – and allegations of such – are becoming ubiquitous, which is escalating concerns and misunderstandings over the authenticity and trustworthiness of all digital content. As the U.S. election approaches, the risk of high stakes deepfakes to spread rapidly and sway public opinion underscores the urgent need for adoption of tools that make it easy for consumers to critically evaluate the content they encounter online. In addition, promoting media literacy is essential to help people recognize the existence (and dangers) of deepfakes and effectively use these tools to avoid being misled.
09-18-2024
Adobe Summit 2024: Expanding access for Content Credentials to enterprises, brands and consumers
At Adobe Summit, we’re sharing details on new and expanded integration of Content Credentials into our Creative and Enterprise applications to address this need for businesses everywhere.
03-26-2024
Seizing the moment and driving adoption for Content Credentials in 2024
Read more for the progress we’ve seen with Content Credentials across the Content Authenticity Initiative (CAI) and the foundational open standards consortium the Coalition for Content Provenance and Authenticity (C2PA).
01-26-2024
Adobe MAX 2023: Milestone wave of Content Credentials adoption with industry partners Microsoft, Leica Camera, Nikon, Publicis Groupe, and more
Microsoft adds icon to AI-generated images in Bing, Publicis plans to integrate across its 90,000 employees, and Leica previews Content Credentials in upcoming M-11P camera
10-10-2023
Major steps forward for the CAI: Partnerships with Leica and Nikon, New Content Credentials features in Photoshop and beyond at MAX 2022
The Content Authenticity Initiative shows momentum at Adobe MAX 2022 – expanding partnerships with Leica and Nikon to implement provenance technology into cameras and sharing new Content Credentials features in Photoshop.
10-18-2022
Announcing the C2PA Draft Specification
The C2PA draft specification is now available for public feedback. The C2PA is an independent organization setting the standard for content provenance
09-03-2021
Adobe co-founds the Coalition for Content Provenance and Authenticity (C2PA) standards organization
With MSFT, Truepic, Arm, Intel and the BBC, Adobe founded the Coalition for Content Provenance and Authenticity to help people uncover content that is authentic.
02-22-2021
CAI Achieves Milestone: White Paper Sets the Standard for Content Attribution
Today marks a significant milestone for the Content Authenticity Initiative (“CAI”) as we publish our white paper, “Setting the Standard for Content Attribution”. It addresses ...
08-03-2020