Angela Rumsey
Contributing Writer, CMO.com
Digital Saves The Day On Milan’s Luxury Shopping Street
This article is part of CMO.com’s November series about commerce and consumerism. Click here for more.
11-22-2017
‘Creators With Influence’ Step In As New Retail Partners
Retail and newness go hand in hand, so it’s no surprise that one of the buzziest areas in marketing—influencer marketing—is making a lot of noise ...
11-06-2017
Microsoft U.K. CMO Reinvigorates His Team With Growth Mindset
Microsoft has a global mission to change the way people and organisations interact with technology so they are more productive at home, at work, and ...
10-02-2017
5 EMEA Retailers Set New Standards For In-Store Experiences
The march to ecommerce has been a dominant theme in retail over the past decade or more, raising the question of whether the days of ...
10-01-2017
Travel Brands Venture Beyond The Transaction
This article is part of our August series on travel and hospitality. Click here for more.
08-22-2017
Monarch’s Repositioning Plan Takes Flight
This article is part of our August series about travel and hospitality. Click here for more.
08-08-2017
Rank Group’s Moffett Has An Ace Up His Sleeve—The Data Science Team
Rank Group’s bid to become the U.K.’s leading multi-channel gambling and gaming company seems to be paying off. In 2016, it posted revenues of £708.5 ...
07-21-2017
Brands Must Strike A New Balance Between Loyalty And Reach
Byron Sharp, a marketing academic and director of the Ehrenberg-Bass Institute for Marketing Science, caused controversy with his book “How Brands Grow,” when he suggested ...
07-13-2017
Vestas’ Bach Powers Up Old And New Channels To Deliver Message
Magnus Bach considers himself a lucky marketer. At the beginning of the year he became head of global marketing for Danish wind energy firm Vestas, ...
06-08-2017
John Lewis’s Vary: Innovation Should Be ‘Business As Usual’
When it comes to naming a British business with a strong culture, retailer John Lewis will almost certainly come to mind. The group’s co-ownership model, ...
06-01-2017
TripAdvisor VP Takes B2B Customers On Tour Of ‘Virtuous Circle’
TripAdvisor has become a go-to digital destination when it comes to travel planning. As the world’s largest travel website, it attracts 390 million unique users ...
05-19-2017
Mars Petcare’s Sudakov Grooms Startups To Disrupt FMCG Market
Traditional FMCG companies have become disconnected from their consumers and will fail to maintain competitive advantage unless they reconnect. That’s the view of Leonid Sudakov, ...
05-14-2017