Ben Beard

As an “Inspector Gadget” of Digital Marketing, Ben has spent the last 8 years in the world of audience management and optimization. Ben shares his digital marketing strategy and product knowledge to help others understand how they can gain maximum value from their investment in Adobe’s Experience Cloud.

Digital Transformation

Experience Marketing: Efficiency for the Enterprise

I have an awkward shoe size, and finding a pair to wear has always been a challenge. I can only get hold of my size ...

07-30-2018

Digital Transformation

Cross-Device Marketing: Three Tips for Success

In a world where 60 percent of adults interact with at least two screens per day, it’s essential for marketing campaigns to target people, rather ...

03-12-2018

Digital Transformation

Identity Management: The Digital Marketer’s Swiss Army Knife

How many connected devices do you own? For most of you, the answer will be more than one.

02-16-2018

Digital Transformation

Audience Data: Three Rules you Need to Know

Data control is a hot topic this year with publishers continually updating their policies in order to better protect their number one asset – audience ...

08-17-2015