Bobby McGill
Contributing Writer, CMO.com
How To Market The Driverless-Car Experience
This article is part of CMO.com’s February series about mobile. Click here for more.
02-28-2018
How To Win Over Ad-Wary Chinese Consumers
Digital ad spending in China keeps rising, despite a minor slowdown in the world’s second-largest ad market. In fact, 57% of advertising spending in China ...
07-02-2017
South Korea: Life In The FMCG Fast Lane
Worldwide demand for online goods and services is exploding as traditional buying patterns are being upended by the convenience of e-commerce. But, surprisingly, brands that ...
03-04-2017
Brands Look To Capitalize On E-Commerce Boom In China
Last month, Chinese e-commerce site Alibaba reported a rise of online sales of 32% to 120.7 billion yuan (US$17.73 billion), an impressive number, indeed. But ...
12-18-2016
It’s A Mobile Mindset For Marketers Targeting Korea
How’s this for mobile momentum? According to the Pew Research Center, some 88% of South Koreans use a smartphone, way ahead of second-placed Australia with ...
07-06-2016
Erick Rosa: Marketing In APAC ‘Effervescent And Growing’
In an increasingly data-driven world where “going digital” has become the buzz phrase du jour, Erick Rosa remains firmly moored to the primacy of content.
06-24-2016
Branding Guru: Ad Campaigns Won’t ‘Future-Proof’ Your Brand
Originally from Bath in the U.K., Marcus Osborne moved to Kuala Lumpur, Malaysia, in 1994, where he opened a brand consultancy agency to help businesses ...
05-19-2016
Five Ways Brands Can Gain A Foothold In Asia
Rule one in sales is to find out what customers want and give it to them. In Asia, the appetite for Western products and services ...
03-28-2016
Chinese Brands Need A ‘Champion,’ Says Marketing Strategist Denise Lee Yohn
Denise Lee Yohn is eloquent about the art of branding.
03-15-2016
Martin Roll Thinks APAC Brands Must Build Their Own Legacies
Danish business strategist Martin Roll had his finger firmly on the pulse of Asian brand strategies long before the rest of the world even talked ...
01-07-2016
