Bridget Roman
It’s Time to Lighten the Load: Smart Imaging Reduces Image Sizes by 30% or More
We all know that slow page load time leads to site abandonment, which can lead to loss of revenue. And we know images are the ...
04-08-2020
Three Rich Media Rescues For a Critical Time
Around the world as we shelter from the pandemic in our homes, the internet is our pressure relief valve and our lifeline. For the many ...
04-08-2020
Three Trends in Rich Media That Are Driving Holiday Shopping Experiences That Convert
Online holiday shopping is in full swing — living up to Adobe’s prediction that this will be the biggest shopping season yet. In early data ...
12-13-2019
Employees as Brand Ambassadors — How UGC Empowers HR Professionals
The labor market is tight, and top talent has unlimited choices for whom they work. In fact, many of your current employees are a lunchbreak ...
03-16-2018
Government, It’s Time to Modernize Your Citizen’s Digital Experiences with User Generated Content (UGC)
Like the private sector, government today is in the middle of a digital evolution. Agencies are working hard to stay current by investing in new ...
03-15-2018
Add Livefyre to Your Adobe Stack and Deliver Standout Commerce Experiences with UGC
The retail industry can be brutal with fierce competition and an endless array of product options in virtually every category. That’s why retail marketers know ...
02-15-2018
How Adobe Target + AEM Livefyre Help You Win the Personalization Game — Every Time!
As an Adobe Target user, you know there is tremendous power in personalization but might be finding it hard to keep up with the insatiable ...
02-14-2018
Four Powerful Ways to Use UGC to Influence Shoppers and Accelerate Conversion
With its powerful ability to influence and convert online shoppers, user-generated content (UGC) has become a strategic cornerstone of the retail marketer’s toolkit.
09-27-2017
5 Tips for Gaining a Competitive Advantage with Your Enterprise Mobile App Strategy
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you ...
02-07-2017
Adobe Receives High Scores by Gartner in B2C Informational and B2E Simple Use Cases for Mobile App Development
Most companies seem to understand that they need to not only invest more in mobile apps, but also have a strategy in place to actually ...
01-13-2017
Ensemble’s Caseworker App Brings Efficiency and Mobility to Government Employees
The Experience Manager Mobile team recently challenged a few of our technology partners to create proof-of-concept (POC) apps that highlight the capabilities of Experience Manager ...
11-30-2016
Partner Overview: Mirum
Mirum delivers world-class digital experiences built on the most advanced marketing technology, The Adobe Marketing cloud.
11-30-2016