Bruce Swann
How Cru brought its global marketing under a single umbrella
With Adobe Campaign and Adobe Experience Manager, Cru unifies its digital marketing and websites under a single umbrella, improving privacy and security of its audience data.
01-24-2022
Need to reach friends, family or colleagues? Try email.
Adobe research on the Future of Marketing reveals that consumers are spending more than five hours a day checking their email.
10-13-2021
Speak Up: Customers Are Craving Your Story
People are tired of receiving email offers and sales pitches from companies. That’s because, deep down, humans crave stories. A well-told story can clearly articulate ...
01-03-2020
How Pandora Mastered The Art Of Personalization—At Scale
Pandora, a leading music and podcast discovery platform, is on a mission to provide a highly-personalized listening experience to its 70 million users each month.
11-18-2019
Be Authentically Human with Email Marketing
I live in a small Montana town with a thriving main street full of warm, authentic business owners who people love doing business with. These ...
09-27-2019
What B2B and B2C Marketers Can Learn From the Women’s World Cup
The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In ...
07-22-2019
The 5 Most Underestimated Roles Critical to Cross-Channel Success
When a race car driver wins, most focus on their ability or that of the car — maybe both. But in reality, races are won ...
05-06-2019
Evaluate Organizational Readiness for Healthy Business Change
As I step into a new year, I like to level set. This shows me areas where I should stay the course and where I ...
01-29-2019
Make Mobile Moments Matter
In the small town of Bozeman, Montana, you can often find me — a grateful Adobe remote employee — working from a local coffee shop. ...
09-06-2018
What Is Marketing Automation Anyway, and What Can It Do for You?
Most of us know by now how important it is to make every customer experience engaging, relevant, and meaningful. But we also know how challenging ...
04-06-2018
Adobe Campaign Unveils New Mobile Capabilities for Marketers: Multilingual and User Time-Zone Push
The ability to catch up on email and surf the morning news on your phone during the train ride into work, to comparison shop online ...
03-22-2018
Eliminate Organizational Silos Through Managing Change
In my first of four articles about technology silos, inspired by work with my wonderful colleague Linda Reed, I brought up the three key building ...
01-16-2018
