Chetan Prasad

Chetan is a Product Manager for mobile across Adobe’s Digital Marketing business. He manages mobile SDKs for mobile and IoT platforms and is currently driving mobile acquisition and attribution services. Prior to Adobe, Chetan has also served in varied roles at Procter & Gamble and at The LDS Church. Chetan has an MBA from Brigham Young University and lives near Salt Lake City, Utah.

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Digital Transformation

Convert Web Surfers Into Loyal Mobile App Customers

Today, mobile users spend about 85 percent of their time on smart phones using apps. Their demands for quality, personalized, relevant experiences are ever increasing. ...

02-21-2017

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Digital Transformation

Deep Linking: How REI Strengthened Its Mobile-App Attribution

Last year, brand strategist Millward Brown found that “nearly eight out of ten U.S. marketers are holding back when it comes to allocating money to ...

05-23-2016

Progressive Functionality: Marketing Tech That Grows With You

Digital Transformation

Progressive Functionality: Marketing Tech That Grows With You

When you decide to try out a new application, do you start with the paid version or the free version? Most of us start with ...

03-13-2016