Christopher Ratcliff
Contributing Writer, CMO by Adobe
How to integrate user research early in product development
The value of user research is in its ability to test your designs and products with actual users, who will give honest and actionable feedback ...
11-24-2020
BMW Moves Digital Transformation Into The Fast Lane
Rainer Feurer is in charge of customer-centric sales development and customer experience. This means he is driving BMW’s transformation towards a seamless omnichannel experience for ...
07-21-2017
10 Things We Learnt At Summit EMEA 2017
Last week, the CMO team attended the 2017 edition of Adobe Summit EMEA, where we were treated to two full days of fascinating insights from ...
05-25-2017
ADI: European Travellers Favour Cruises But Shun The U.S.
Although it may be difficult to forecast what kind of weather European holidaymakers will be enjoying this summer, at least we can safely predict travel ...
05-17-2017
En Route To ‘Deep Experiences’: BBC’s LJ Rich Talks Tech Beyond The Screen
Remain in the status quo, and you’ll find yourself outrun by the competition and unloved by your customers. This seems to be the main theme ...
05-14-2017
ADI Says Eurovision 2017 To Be Biggest Ever (And—Shh—Predicts A Winner)
This year’s Eurovision is set to be even bigger than 2016’s hugely successful competition, with an increase in social sentiment, attention, and even interest in ...
05-10-2017
15 Mind-Blowing Digital Marketing Stats For Germany
Today we launch the German-language version of CMO.com. Each week we will deliver articles and interviews that will offer you insights, expertise, and inspiration for ...
05-08-2017