Colin Morris
Colin Morris is the director of product management for Adobe Analytics Mobile. Morris is responsible for the strategy, roadmap, and solutions within Adobe’s app measurement space, including analytics for video/audio, voice assistants, mobile apps, connected car intelligence, and connected device/IoT. He’s focused on surfacing the critical insights across an enterprise’s customer journey that drive business outcomes, better user experiences, and customer intelligence. Colin has spent the last 9-plus years in the mobile app space, building and managing apps, analytics tools, and ad marketplaces. Prior to his mobile experience, Colin led product, content, and business development efforts across various startups in the ad tech, social networking and online media space.

Adobe Analytics Helps Automakers Bring Together Data
After years of investment in digital–and good progress to show for it–many brands now see the ability to blend digital and physical experiences as the ...
10-23-2019

Adobe Expands Voice Capabilities in Adobe Experience Cloud
These days, marketers have good reason to feel a little paranoid. With so many different ways to reach consumers, brands fear missing the boat on ...
09-10-2018

What Can the Internet of Things Learn From Mobile Apps?
Mobile apps have dominated marketing conversations in recent years — and for good reason. Growth projections for 2016, from research firm eMarketer, show mobile-ad spending ...
06-13-2016

4 Steps to Make User Engagement Count Using Mobile-App Analytics
Adobe is part of the vanguard of mobile analytics. So, naturally, we have mobile-app analytics down to a perfect science in house, right? While we ...
06-08-2016

No One ‘Right’ Metric For Mobile Engagement
I am asked this question all the time: “What should I be measuring to gauge the success or shortcomings of my organization’s app?”
05-04-2016