David Cooperstein
How To Market In A Bubbleocracy
We increasingly live inside bubbles. They can be defined by geography, device platform, social tools, brand choices, politics, ideologies, and so on. Our decisions, conversations, ...
02-22-2018
This Time, Next Year: 4 Predictions For 2019
Many industry experts have been writing about what the new year will have in store for us. Their articles provide a sense of what is ...
12-04-2017
2017 Makes 1999 Look Like A Dull Year For E-Commerce
This article is part of CMO.com’s November series about commerce and consumerism. Click here for more.
11-05-2017
The Next Wave Of Storytelling Is Heading For Our Shores
A giant wave, digital in origin, is ready to surge our shores. Back in July I hinted at this tsunami of shiny new objects that ...
10-18-2017
Where Are They Now? The Role Of Location Data In Customer Journey Mapping
For those of you who went to Advertising Week or the ANA Masters of Marketing conference, the biggest challenge was not getting into the right ...
10-16-2017
Successful Startup Pitches Show The ‘Power Of The Idea’ Is Not Enough
The most successful products are not always the first to market or the best technical solution. The products that succeed are the ones that present ...
09-24-2017
Taylor Swift: a brand-building role model for marketing leaders
With the release of the first single off her upcoming album “Reputation,” Taylor Swift is proving that she is a force far beyond her country-music ...
09-12-2017
Can Artificial Intelligence Restore Humanity In Marketing?
Let’s be honest about the state of marketing. It is overtly commercial, nearly everywhere you turn your gaze, and talks to you as if it ...
08-26-2017
Read This And You Can Stop Pretending You Understand Blockchain
Remember Web 1.0? Remember when, unless you were a serious renegade in the mid-1990s, any mention of http, HTML, or browsers meant you were the ...
08-06-2017
A Lot To Absorb: The Next Wave Of Shiny Objects
The rate of absorption is a formula that typically applies to three areas. In accounting, it refers to the rate at which costs are picked ...
07-11-2017
Proof Points For 2018 Priority-Setting
School is out, barbecues are on, and vacationers have hit the road. But for senior executives, summer is also the time to think about strategy ...
07-05-2017
Discovered! The Antidote For Digital Myopia
Back in 2013, I coined a term for the near-sightedness of many digital marketers: “digital myopia.” It reflected the increasing frequency at which I ran ...
06-28-2017