David Son

David Son is a Product Manager for Adobe Target where he is leading product strategy for APIs, SDKs, and web personalization. Prior to Adobe, David was a product manager for Salesforce DMP where he launched products including global frequency management and audience insights reporting. He also worked as a product manager at an ad-tech startup, Marin Software, that eventually went IPO in 2013. During his stint at Marin Software, he launched products that helped Fortune 500 customers measure, optimize, and manage Facebook, Twitter, and LinkedIn online advertising cross-channel campaigns. David holds a B.A. in Computer Science from UC Berkeley and is based in San Francisco, California.