Duncan Egan

Duncan Egan leads Marketing for Adobe’s Digital Experience (DX) Enterprise and Commercial business in Asia Pacific and Japan. He is responsible for overseeing all regional marketing activities spanning strategic planning, demand generation, digital marketing, communications, PR and thought leadership. Prior to joining Adobe, Duncan led the marketing growth for ServiceNow across APJ and helped the business achieve double-digit growth for seven consecutive years. Before that, he was based in Silicon Valley, where he held marketing leadership positions with Oracle, Taleo, and TIBCO Software. He loves technology of all kinds and is an unashamed early adopter. Duncan is passionate about improving customer experience and strongly aligns to Adobe’s mission of changing the world through digital experiences. He holds a Bachelor of Science from San Jose State University.

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news

APAC businesses must embrace change according to Adobe 2022 Digital Trends Report

Introducing 2022 Digital Trends - APAC in Focus, exploring the opportunities for companies to refine their digital strategies to drive sustained growth in 2022 and beyond.

02-25-2022

Pink, purple and blue neon lights.

Cookieless

A marketer’s conundrum: Balancing personalisation and privacy to deliver trust-based customer experiences

As the cookieless era approaches, balancing personalisation and privacy is vital. Here are the key strategies to consider.

10-15-2021

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Cookieless

Avoiding consent fatigue: 6 steps to keep your brand ahead of the cookieless curve

The demise of third-party cookies is expected to herald a new era of consent-driven digital marketing, but how do we avoid customer consent fatigue?

06-23-2021

Buildings in the city

Digital Transformation

How Atlassian became a beacon for B2B brands

What is behind Atlassian’s continued growth and what can other B2B brands learn from its example?

02-09-2021

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COVID-19

4 steps to foster a growth mindset and improve your team’s ‘I can’ attitude

What a year. The playbook for doing business has been rewritten more times than most of us can count. The COVID-19 pandemic has triggered societal ...

08-24-2020

Discover your creative potential.

Creativity

Creativity: A Business Imperative

Creativity is no longer just an output or medium. It’s no longer the exclusive realm of designers and creators. Engineers, manufacturers, marketers, astronauts and scientists ...

07-13-2020