Eric Matisoff
Eric Matisoff is the Analytics & Data Science Evangelist at Adobe with 10 years of digital experience working with data and visualizations. Eric has spent the majority of his time in the industry driving implementation, optimization, analysis, and data integration projects for dozens of Adobe customers on hundreds of digital experiences across high-tech, automotive, consumer products, financial, travel, retail, and healthcare verticals. Eric works with Adobe’s largest accounts to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action.

Adobe Summit Sneaks showcase how AI agents can reshape marketing workflows
Adobe Summit Sneaks showcases forward-looking innovations that come directly from Adobe employees, with a focus this year on how AI agents will define the new era of Customer Experience Orchestration
03-20-2025

Adobe Summit Sneaks showcase how Generative AI can supercharge Customer Experience Management
03-28-2024

Finding the next analytics rockstar
Announcing the search for the next Adobe Analytics Rockstar. Customers can submit ideas to present during the 2023 Analytics Rockstar breakout session at Adobe Summit. Learn about the Adobe Analytics Rockstar breakout session and how to participate.
12-12-2022

Adobe Sneaks: AI for Generating Headlines and Teaser Images
Once a year, a call goes out to thousands of employees in Adobe offices around the world. Anyone in the company, from engineers and data ...
07-07-2020

Adobe Sneaks: Changing Outfits in eCommerce with AI
Once a year, a call goes out to thousands of employees in Adobe offices around the world. Anyone in the company, from engineers and data ...
05-26-2020

Announcing the 2019 Adobe Insider Tour
It’s time to bring the Adobe Experience Cloud product team on the road again! For the third year in a row, Adobe product team members ...
05-21-2019

Announcing the Analytics Rock Stars for Summit 2019!
Every year I get so excited about hosting the Analytics Rock Stars: one of the most anticipated and highly attended breakout sessions at Adobe Summit. ...
02-08-2019

The Importance of Multi-Touch Attribution: Why Getting in the Weeds Improves Decision-Making
Do you remember what exactly convinced you to catch “Black Panther” at the movies? Was it a text from a friend? A trailer you watched ...
08-06-2018

Paving a Consumer’s Journey: From Research to Retrieval, and Data’s Role
Stop for a minute and think about all the different ways customers interact with your brand. They might hear about a new hotel or product ...
07-11-2018

It’s Time to Democratize Data for Everyone in Your Marketing Organization
One day everyone will be a part-time data scientist — at least that’s the hope as data science and artificial intelligence (AI) become more integrated ...
06-22-2018

Why Data Democratization is Crucial to Your Business
In the Information Age, the power of data has been mostly kept in the hands of a few data analysts with the skills and understanding ...
04-25-2018

Introducing the Inaugural Adobe Insider Tour
Last year, we brought several Analytics Rockstar events on the road in a multi-city tour where we had customers, Adobe product managers, and more present ...
04-23-2018