Gayle Kesten
15 can’t-miss commercials of 2020
They made us laugh. They made us cry. They made us think. Our 2020 collection of memorable ads hit a ton of emotions, marking a ...
12-07-2020
15 mind-blowing stats about online shopping to guide your 2021 e-commerce strategy
’Tis the season for online shopping – but, really, hasn’t that been the case for nearly all of this pandemic-marred year? With brick-and-mortar stores closed ...
12-07-2020
15 mind-blowing stats about Generation Z as we head into 2021
Wipe that generational skepticism aside: Generation Z, born 1997 to 2012 and the oldest of whom are now entering the workforce, are a cohort to ...
11-19-2020
ITSMA study: Earning B2B buyer trust matters even more now
Trust is at the core of most relationships, both personal and professional. For nearly 300 B2B senior executives in business and IT, their top sources ...
11-05-2020
15 mind-blowing stats about voice assistants
Here’s a prediction worth talking about: By 2024, according to Juniper Research, consumers will interact with voice assistants on over 8.4 billion devices, overtaking the ...
09-21-2020
BuzzFeed, Adobe Partnership Might Just Be The Most Creative Ever
Imagine taking your beyond-popular website – we’re talking as high as 520 million people worldwide per month popular – and putting it in the hands ...
07-16-2020
As Online Prices Increase, Consumers’ Purchasing Power Declines
If June is any indication, what consumers didn’t spend in the first half of 2020 could cost them in the next six months. According to ...
07-13-2020
Here’s The (New) Deal: How To Use Data To Build Greater Trust And Loyalty With Consumers
Nearly 90 years ago, President Franklin D. Roosevelt put forth the New Deal — a series of programs and projects aimed at ending the Great ...
06-16-2020
Why An Empathetic Digital Experience Matters More Now Than Ever
When Kris Groulx joined Canadian telecom provider TELUS as manager of analytics and insights in late 2018, he joked about how the analytics implementation he ...
05-22-2020
In Healthcare, Virtual Engagement Will Be The ‘New Normal’
Personalization and “extreme localization” are going to play major roles as the healthcare industry evolves to a “virtual-first” business model, which has become critical in ...
05-14-2020
The Consumerization Of Healthcare Has Arrived
Buying a car and working with the government are the only situations considered less pleasant than working with our healthcare ecosystem.
04-11-2020
Customer Journey Management ‘Informs the Next Experience’
The delivery of customer experiences that are connected, contextual, and personalized is the “new frontier” for customer journey management, said Adobe’s Suresh Vittal during his ...
03-31-2020