Giselle Abramovich
FedEx is the engine of e-commerce during COVID-19
With Adobe Experience Cloud solutions, Fedex meets customer needs through data-driven testing, optimization, and personalization.
04-27-2021
Sephora CTO uncovers how the beauty retailer is adjusting for COVID-19
The beauty industry is inherently tactile. And while creating great customer experiences without being face-to-face has been a challenge for many brands across industries amid ...
01-26-2021
Personalization at scale will top enterprise priorities in 2021, experts say
Heightened customer expectations, an abundance of data, and the maturity of machine learning and AI capabilities are all prompting an even greater push towards personalization ...
01-19-2021
5 e-commerce trends for 2021: What we learned from the 2020 holiday season
The 2020 holiday shopping season (November through December) was one for the record books when it comes to its share of online spend in the ...
01-12-2021
Top 5 digital marketing trends for 2021
2020 will officially go down in the books as one of the most volatile, uncertain and challenging years that marketers have ever experienced. And we ...
01-11-2021
How CIOs and CMOs will ‘co-create’ in 2021
The acceleration of digital technology adoption during COVID-19 has put a stronger impetus on closer alignment and synergy between marketing and IT.
12-18-2020
15 mind-blowing stats about user experience design
In a pandemic-driven market, where more people are consuming content across multiple devices, great user experiences (UX) for customers become a more critical factor to ...
12-17-2020
5 Q’s for Verizon Business CEO Tami Erwin on surviving and thriving during COVID-19
Telecommunications is a fast-moving industry that has seen a lot of innovation and change over time.
12-01-2020
A record-breaking Cyber Week 2020: Online shopping steals the show
Cyber Week, the five-day period between Thanksgiving and Cyber Monday, has broken all sorts of e-commerce records this year with many U.S. consumers choosing to ...
12-01-2020
CMO and CIO of Walgreens Boots Alliance share COVID-19 lessons learned
At Walgreens Boots Alliance (WBA), the largest retail pharmacy across the U.S. and Europe, the company’s CMO and CIO share an intense passion in ensuring ...
11-10-2020
How Industry West shifted from B2B to DTC during the COVID-19 pandemic
Industry West is a B2B and direct to consumer (DTC) furniture retailer that curates modern, artisan-crafted furniture and décor, with an emphasis on high-design. The ...
11-05-2020
Northwestern Mutual: Making financial planning more relatable, relevant and accessible
As Northwestern Mutual’s CMO, Lee Hurley is working to reframe consumer perception of financial planning.
11-03-2020
