Gwen Blecon
How does Google’s removal of right hand side ads impact search marketing?
Google announced earlier this year the removal of search ads on the right hand side (see picture above). Users will only now see ads on ...
04-27-2016
How to Leverage Your Audiences in Search Marketing
In search marketing you can target customers not only by the keywords they search for, but also by their profile. Their profile is built based ...
10-22-2015
Overview of the French Search Market
We know it; in Search, it is essential to think locally for a global campaign to be successful. Every market is different and has its ...
06-11-2015
The evolution of the Paid Search Marketer
In today’s post, I thought it would be interesting to discuss how the function of paid search marketing has evolved and changed since its beginnings ...
04-16-2015
Create URGENCY in Paid Search
In today’s environment, it is essential to get the attention of your audience within a few seconds and to deliver your message to them quickly, ...
03-19-2015
Paid Search for B2B: Advanced techniques
Following my first article, Paid Search for B2B: the basics, I wanted to share some advanced techniques which will allow you to maximise the performance ...
03-03-2015
Paid Search for B2B: the basics
Nowadays, the Internet has become the primary source of information for many B2B buyers searching for business solutions. According to the IDM B2B Barometer of ...
02-10-2015
Big bets for the future of paid search
During the past years, the media buying world has changed dramatically. Major advances in Advertising Technology and consumer electronics have opened up the doors for ...
01-14-2015
Paid Search: why shift from branded to generic keywords
In the Paid Search industry, the question whether a company should focus their efforts on their own brand name has been a subject of fierce ...
11-14-2014
Leverage your promos with paid search
I have now been working in search for many years and when I look at some of my colleagues working in other marketing channels, I ...
10-17-2014
