Jill Steinhour
Meet 11 women who are accelerating the next wave of customer experiences
In honor of International Women’s Day, we sat down with some inspirational women in tech to hear their stories about breaking ground in the industry.
03-08-2024
2020 digital economy index | a closer look at consumer electronics
After analyzing the digital economic landscape, we’ve found that electronics is one of three categories that has a heavy influence on the online economy trends.
03-02-2021
3 ways high-tech IT professionals lead the way for personalized experiences
IT leaders at high-tech companies are increasingly playing a larger, more strategic role in supporting the delivery of experiences at every stage of the customer ...
11-19-2020
How high-tech companies can deliver successful customer experience with machine learning and real-time data
More and more high-tech companies, including hardware, software and service providers, have pushed agility to the top of the boardroom agenda to respond to changing ...
11-02-2020
How B2B Brands Can Overcome Adversity and Build Resilience
Businesses, perhaps, understand this most, as economies, industries, and customers continuously shift. But brands can change, too — adapting their stance to catch whatever curveball ...
05-27-2020
The Future of Digitalization is Now the Present
Some of the most useful inventions were largely accidental. Alexander Fleming’s discovery of penicillin is a famous example. In 1928, he came home from vacation ...
05-20-2020
Turn Volatility Into Opportunity
The story of explorer Ernest Shackleton and his men, who were stranded near Antarctica in 1915, is a dramatic lesson in human resilience. It’s also ...
05-04-2020
High-Tech Enterprises: A Paragon of Resilience in Times of Crisis (And How to Maintain It)
Image source: Coronavirus COVID-19 Global Cases by the Center for Systems Science and Engineering (CSSE) at Johns Hopkins University (JHU).
03-31-2020
Adobe Survey Finds Pockets of Opportunity for Consumer Electronics Advertisers
With consumer electronics brands forecasted to eclipse $10.1 billion in digital ad spend this year and Samsung recently surpassing Proctor & Gamble as the largest ...
04-22-2019
How Replatforming Fueled HP’s Customer-Centric Marketing Strategy
Although tech giant HP has been digitizing its customer journeys for a number of years now, the company’s marketing transformation truly started in May 2017, ...
03-25-2019
Don’t Miss Out, Learn the Secrets of Experience Makers
Did you know that experience-driven businesses (EDB) outperform their peers by 1.6x in customer satisfaction ratings and 1.7x in net promoter score (NPS)? A recent ...
11-16-2018
Mystery Solved: Experience Makers Digital Guide to Creating Stand-out Experiences
Customer experience is certainly not a new topic for readers of this blog. Its meaning has morphed and taken on a life of its own, ...
10-18-2018
