John Travis
Brands Lay Out Their Top CX Priorities, Themes, and Challenges for 2017 and Beyond.
Companies worldwide are transforming their businesses with one goal in mind: ensuring that each customer receives the most personal, compelling, and memorable experience possible — ...
04-10-2017
European Companies Pay the Price for Poor Document Processes
It’s without question that office administration is a crucial part of business activity across Europe. Companies would fail to operate properly without tasks such as ...
12-02-2016
Data: Creativity’s New Best Friend
I had the pleasure of participating in a panel discussion at Advertising Week Europe looking at who holds the power — creativity or data. I ...
04-20-2016
Are you an experience business? Adobe Summit EMEA 2016
The digital revolution has unleashed a new breed of customer, one that demands consistent and real time interaction with brands and companies wherever and whenever ...
04-05-2016
Super Bowl 50: Do you know what your marketing is doing?
Super Bowl 50 is set to be the biggest yet, following the National Football League’s (NFL) major initiative to attract new fans from overseas. From ...
02-02-2016
Report: Customer Experience Is The Sun For All 2016 Digital Trends
In 2014, it emerged as a top priority for marketers. In 2015, it gained momentum. Now, in 2016, it’s so important, it pulls other priorities ...
01-04-2016
The Design Advantage Drives Business Results
Today we’re in London for our Design Advantage Forum, where we’re joined by hundreds of the UK’s best creative, IT and digital marketing minds to ...
11-24-2015
Get Inspired On-the-Go with Adobe’s Marketing Podcasts
In our marketing world, things are changing all the time and it can be a struggle to keep up with all latest research, new developments ...
11-23-2015
Is Customer Experience the New Brand?
The onset of digital and subsequent transformation of marketing has been on a clear path for quite some time, and the opportunity this transformation presents ...
09-15-2015
