Kerry Glazer
Start Managing Your Agency Relationship Even Before The Pitch
The outcome of a good pitch process is supposed to be the start of a strong working relationship, where the client finds the right agency ...
01-22-2017
7 Tips For CMOs When Calling For The Perfect Pitch
Whether you’re calling a pitch to replace an agency already on your roster, or to add new capabilities, it’s only natural to be focused on ...
01-15-2017
Assumptions Are The Enemy In New Agency Relationships
The most destructive things for the relationship between client and agency are unfulfilled expectations and unarticulated assumptions.
01-14-2017