Maria Corcoran

Maria Corcoran is the Worldwide Search Marketing Media Manager at Adobe Systems where she focuses on search platforms using online marketing tools and data analytics to obtain the most efficient ROI for a portfolio of digital media clients. Corcoran works closely with analysts to help with forecasting, projections, and data integration. Her mandate is - Measure, Analyze, and Adjust.

5 Characteristics of a Good Landing Page

Advertising

5 Characteristics of a Good Landing Page

What makes a good search marketing landing page? It’s a popular question across the digital community, especially for those who are thinking past finding the ...

04-29-2014

Are Your Goals Attainable, Relevant, and Timely?

news

Are Your Goals Attainable, Relevant, and Timely?

In my last post, I shared a theoretical outline of the S.M.A.R.T.E.R. model. We also looked in more detail at the first two pieces—specific and ...

11-25-2013

Make your goals specific and measurable

news

Make your goals specific and measurable

In order for a campaign to be a success, the goals must conform to the seven letter acronym SMARTER. As I discussed in my last ...

11-19-2013

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Analytics

Setting S.M.A.R.T.E.R. Goals through Data Analytics

Let’s take a look at a retail website, the sole purpose of which is to drive revenue. As the marketer for said website, sometimes your ...

10-17-2013