Maxwell Mabe

Max is a subject matter expert in the field of Digital Asset Management and Rich Media. He has provided consulting services for a large number of companies across the globe covering a wide range of verticals. While at Apple, he led a digital experience team, managing rich media and delivering worldwide omni-channel experiences for Mobile, Web, App, Services, and In-Store.

Young smiling woman shopping online using a credit card

Digital Transformation

It’s Time to Uplevel Your Experience Game

Having a strong, compelling online presence is an essential requirement for brand success. As consumer shopping habits continue to skew heavily toward digital, expectations around ...

05-11-2020

Beautiful, colorful sunset.

Digital Transformation

Crop, Crop, Cropping on Heaven’s Door

ou’re up and at the computer early for your new role, excited and ready to put your creative talents to work and propel the brand ...

02-07-2020

Eliminate These 9 Rich Media Gotchas to Supercharge Your Customer Experiences

Digital Transformation

Eliminate These 9 Rich Media Gotchas to Supercharge Your Customer Experiences

How quickly an image loads, the crispness of an image, how smoothly a video plays — all this can have a major impact on the ...

09-06-2019

Future Forward: Adobe Experience Manager 6.5 and Dynamic Media

Digital Transformation

Future Forward: Adobe Experience Manager 6.5 and Dynamic Media

It is a big job building experiences, at scale, that put customers in front and leave competitors behind. But it’s possible with a modern, integrated, ...

08-09-2019

Pirates Snacking on Your Booty? Get Brand Control

Digital Transformation

Pirates Snacking on Your Booty? Get Brand Control

Your phone chimes, and there’s an ad for your newest product. Awesome! Your old-school distribution partner is finally delivering up-to-date images. Oh wait, the ad ...

06-07-2019

Adobe Experience Manager: Dynamic Media Classic Top 10 Hidden Abilities

Digital Transformation

Adobe Experience Manager: Dynamic Media Classic Top 10 Hidden Abilities

You’ve been using Adobe Dynamic Media Classic as a key part of your workflow and delivery strategy, but are you aware of some of the ...

05-06-2019

Image Is Everything Part 1: Has Your Rich Media Strategy Expired?

Digital Transformation

Image Is Everything Part 1: Has Your Rich Media Strategy Expired?

You’re using Dynamic Media within Adobe Experience Manager Assets or Dynamic Media Classic — so you’ve nailed rich media, right? Not if your rich media ...

04-11-2019

Image Is Everything Part 3: Video, the Experience Maker — or Breaker

Digital Transformation

Image Is Everything Part 3: Video, the Experience Maker — or Breaker

How can brands be successful in an atmosphere that requires so much content? Consumers expect unique, engaging, quality experiences, and videos make or break those ...

04-11-2019

Image Is Everything Part 2: It’s Never Just a Blur — Quality Versus Speed

Digital Transformation

Image Is Everything Part 2: It’s Never Just a Blur — Quality Versus Speed

We all want our content delivered in a flash — but not with a blurry result. I think everyone struggles a bit with the optimal ...

04-11-2019

How Marketers are Using AI and Machine Learning to Accelerate Content Velocity

Digital Transformation

How Marketers are Using AI and Machine Learning to Accelerate Content Velocity

Six months of manual point-of-interest cropping in Adobe Photoshop — that’s how long it took one large manufacturer to prepare digital content for a global ...

08-01-2018