Maxwell Mabe
Max is a subject matter expert in the field of Digital Asset Management and Rich Media. He has provided consulting services for a large number of companies across the globe covering a wide range of verticals. While at Apple, he led a digital experience team, managing rich media and delivering worldwide omni-channel experiences for Mobile, Web, App, Services, and In-Store.

It’s Time to Uplevel Your Experience Game
Having a strong, compelling online presence is an essential requirement for brand success. As consumer shopping habits continue to skew heavily toward digital, expectations around ...
05-11-2020

Crop, Crop, Cropping on Heaven’s Door
ou’re up and at the computer early for your new role, excited and ready to put your creative talents to work and propel the brand ...
02-07-2020

Eliminate These 9 Rich Media Gotchas to Supercharge Your Customer Experiences
How quickly an image loads, the crispness of an image, how smoothly a video plays — all this can have a major impact on the ...
09-06-2019

Future Forward: Adobe Experience Manager 6.5 and Dynamic Media
It is a big job building experiences, at scale, that put customers in front and leave competitors behind. But it’s possible with a modern, integrated, ...
08-09-2019

Pirates Snacking on Your Booty? Get Brand Control
Your phone chimes, and there’s an ad for your newest product. Awesome! Your old-school distribution partner is finally delivering up-to-date images. Oh wait, the ad ...
06-07-2019

Adobe Experience Manager: Dynamic Media Classic Top 10 Hidden Abilities
You’ve been using Adobe Dynamic Media Classic as a key part of your workflow and delivery strategy, but are you aware of some of the ...
05-06-2019

Image Is Everything Part 1: Has Your Rich Media Strategy Expired?
You’re using Dynamic Media within Adobe Experience Manager Assets or Dynamic Media Classic — so you’ve nailed rich media, right? Not if your rich media ...
04-11-2019

Image Is Everything Part 3: Video, the Experience Maker — or Breaker
How can brands be successful in an atmosphere that requires so much content? Consumers expect unique, engaging, quality experiences, and videos make or break those ...
04-11-2019

Image Is Everything Part 2: It’s Never Just a Blur — Quality Versus Speed
We all want our content delivered in a flash — but not with a blurry result. I think everyone struggles a bit with the optimal ...
04-11-2019

How Marketers are Using AI and Machine Learning to Accelerate Content Velocity
Six months of manual point-of-interest cropping in Adobe Photoshop — that’s how long it took one large manufacturer to prepare digital content for a global ...
08-01-2018