Michael Grier
The power of unified profiles for media and entertainment brands
In the viral Netflix documentary, “The Social Dilemma,” released earlier this year, consumers are warned of the data mining practices of some of the world’s ...
12-17-2020
Show customers you get them with spot-on experiences
Years ago, when I worked at TiVo, we had cutting-edge software and algorithms that let us predict what types of programs TV viewers in a ...
11-30-2020
The next big media platform? eSports
The race began like any other. Tires screeched as cars accelerated from the starting line and jostled for position. The roar of the crowd overpowered ...
11-12-2020
4 Steps to Transforming Customer Support Calls Into a Better Customer Experience
As COVID-19 related shutdowns continue, one thing is clear: We’re home and we’re online. Internet use has skyrocketed up 70% and data usage is up ...
07-28-2020
In Media and Entertainment, Digital Tells a Positive Story About Change
The media and entertainment industry has long embraced the growing ecosystem of digital devices and online channels. Businesses have spent the last decade experimenting with ...
06-22-2020
Flipping the Script: A New Game Plan for Media and Entertainment Brands
The way we watch, read, and listen to content has changed countless times in recent years — and media and entertainment brands have taken it ...
06-16-2020
NASCAR Focused on eSports After COVID-19, and the Fan Response Broke Records
“It’s fair to say there were zero expectations … It’d never really been done,” mused Tim Clark, as he looked back on the last couple ...
05-28-2020
4 Ways Media and Entertainment Companies Can Navigate COVID-19
The fact that many people are working from home today due to COVID-19 is certainly impacting media and entertainment (M&E) brands — not just because ...
03-30-2020
