Michael Sciano

Michael Sciano is a Product Marketing Manager for Adobe Campaign, leading the global Customer Engagement, Adoption, and Retention strategy. He creates, develops, and delivers a wide variety of programs, tools, content, and events to help customers engage with the Campaign community, learn more about Adobe Campaign, and realize more value. When he’s not working, Michael can be found outside with his wife and 3 kids, working on their family’s 140+ year homestead farm in Southern Indiana where they raise cattle, goats, and chickens.

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Digital Transformation

How Harvard Business Review Strengthens its Leadership as an Important Source of Business Insight

Even long-successful, widely respected publications like Harvard Business Review (HBR) aren’t immune to the many challenges facing publishers today. The pressure to offer more digital ...

12-02-2019

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Digital Transformation

The Question Behind the Question is ‘Why?’

If you’ve been around a toddler, or have kids of your own, you’re likely familiar with the “why” stage. You know, that phase in linguistic ...

02-04-2019

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Digital Transformation

Minimize Distractions and Guide Your Audience

Hypothesis: The internet, as we know it today, is the single most distracting invention in the history of the world.

12-05-2018

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Campaign Management

A Day in the Life of an Email Marketer

Since its inception in the late 90s and early 2000s, email marketing has evolved in both strategy and technology. In the early stages, most companies ...

12-06-2016