Monica Lay
How NVIDIA Uses AI to Boost Digital Marketing Efficiency
NVIDIA’s graphics processing units (GPUs) deliver the computing capability necessary to power everything from graphics-intensive games to self-driving cars and AI development work. In recent ...
05-14-2020
AI and Data: Humanizing Experiences with Adobe Experience Platform
Regardless of brand, customer experience has taken center stage in recent years. High consumer expectations, coupled with the growing amount of content creation and delivery ...
07-29-2019
Four Reasons Smart Marketers Use Product-Feed Advertising on Social
Feed-based advertising on social media is attracting much attention nowadays and for good reason — it works. How do we know? For nearly 15 years, ...
11-09-2016
Boosting Social Ad Strategy With the Marriage of Analytics and Programmatic
Programmatic advertising is, perhaps, more important than ever before — not only enabling brands to target ads more effectively, but also removing the legwork involved ...
11-08-2016
Three Advanced Targeting Tactics for Your Next Paid Social Campaign
With more publishing on social-media platforms than ever before, companies are finding it challenging to be heard through the noise. Smart brands are maximizing paid ...
07-13-2016
Choosing Your Facebook Advertising Method
Not sure where to begin with Facebook® advertising? A critical part of the digital marketing mix, brands with optimal ad strategies reap the benefits by ...
06-27-2016
The Growth of Programmatic Advertising on Social
Seventy-two percent of the US display market will be programmatic by 2017. Staggering? Absolutely. It may seem unusual for some to talk about social networks ...
05-27-2016
Programmatic Pushes Social Advertising To New Heights
Seventy-two percent of the U.S. display market will be programmatic by 2017. Staggering? Absolutely. It may seem unusual for some to talk about social networks ...
05-11-2016
Are You Using Social Audience Data for Ad-Targeting? How to Start
The unique ways in which people interact with businesses, brands, and other people through social media provides a wealth of new opportunities for businesses looking ...
12-03-2015
How to Track Audiences Across Devices for Improved Targeting
As consumers, we’re inundated with marketing messages. We can learn about new products and services in any number of ways – via social media, television, ...
10-29-2015
How to Create Effective Facebook Dynamic Product Ads
I discussed Facebook® Dynamic Product Ads (DPAs) in an introductory blog post a short time back. Since then, the product has lived up to its ...
07-21-2015
Using Facebook Audience Insights Leads to Real Business Results
Perspective is always important when you’re planning, executing, and monitoring the performance of marketing campaigns. Audience research tools have been around for decades to facilitate ...
06-22-2015
