Natalie Lacuesta Byrum
Highlights from the Top-Rated Personalization Sessions at Adobe Summit 2018
With both the 2018 U.S. and Europe, the Middle East, and Africa (EMEA) Adobe Summits in our rearview mirrors, it’s always interesting to discover which ...
05-22-2018
Taking Personalization (and the ExBE Awards) on the Road with the Adobe Insider Tour 2018
In just over a week, we on the Adobe Target team are joining our Adobe Analytics colleagues on tour — the Adobe Insider Tour. We’ll ...
05-22-2018
Extending Adobe Target Functionality and Availability
Today, visitors interact with brands on touchpoints well beyond traditional web and mobile sites. They might deposit a check into their bank account or check-in ...
03-28-2018
What’s Next in the Experience Business?
A cornerstone of every Adobe Summit is the notion of what next? This year, that’s no exception. As we look to 2018, 2019, and beyond, ...
03-23-2018
Are You Maximizing Mobile? This Three-Tier Approach Takes Centerstage at Adobe Summit
Mobile is big — not that that’s news. But, I admit, as a marketer and someone who’s never more than arm’s length from my Nexus ...
03-16-2018
Want to be a Personalization Powerhouse? Start with These 3 Summit-worthy Strategies
Remember when, after putting some gadget in your cart, an offer for batteries would mysteriously pop up — and that felt pretty compelling? Or remember ...
03-15-2018
New Adobe Target Mobile Capabilities Enable Always-on Personalization
Your company stands apart from the crowd or gets lost in it depending on the types of experiences you offer your customers—no matter where and ...
02-28-2018
A Guide to the Personalization Track at 2018 Adobe Summit
Believe it or not, 2018 Adobe Summit in Las Vegas is just around the corner. Behind the scenes, we’ve been hard at work curating a ...
02-20-2018
A Recap of the Top Summit Sessions from Spring 2017
We just held our Summit kick-off meeting for Summit 2018. Wait, what? I’m still trying to absorb all the goodness shared at Summit 2017 from ...
10-19-2017
Mobile Apps Transform Personalization
Mobile apps have a unique advantage: they offer a quick way to serve users’ needs at any given moment. But, they also have high expectations ...
02-14-2017
Beyond The Basics: 7 Mobile App Tests To Try Now
Creating a positive mobile app experience comes down to three things: efficiency, relevance, and pure value. But how? Testing, testing, and testing some more. Adopting ...
06-28-2016
Introducing Adobe Target for Mobile Apps: Transform Downloads into Valuable User Experiences
Over the past five Summits, the mobile conversation has changed from “Mobile – how do we begin?” to “We’ve gone mobile – how do we ...
03-21-2016
