Paul Robson

As President of International, Paul Robson leads Adobe’s business across 160 countries outside of North America. Paul is responsible for driving strategic planning, international operations, customer interactions and shaping growth in developed and emerging markets spanning Europe, Asia and Japan. Paul’s vision for how technology fuels growth through stand-out customer experiences has seen him work with some of the largest companies in the world to deliver digital transformation strategies in fast-paced and highly complex economies. Having enjoyed a global career spanning Australia, Asia and Europe, Paul helps brands cross international borders and deliver exceptional digital experiences for a new digital age. Paul joined Adobe in 2011 and has held several leadership positions across the globe. Previously, Paul served as President of Adobe’s EMEA region where he led strategy, sales and operations and was responsible for some of the region’s largest transactions. Before that, Paul served as President of the APAC region between 2014-2018, where he led significant growth and launched Adobe into new markets across South East Asia, India and China. Prior to Adobe, Paul spent 10 years at Compaq and Hewlett Packard working in a number of roles across sales and marketing, including Vice President and General Manager for HP’s Networking Division across Asia Pacific and Japan. Paul holds a Diploma in Market Research, a Bachelor of Commerce in Marketing and a Graduate Diploma in International Business. With customers and employees expecting more in a digital age, Paul advocates for transformation strategies that unlock competitive edge for creatives, organisations, and governments of all backgrounds and geographies. Adobe is changing the world through digital experiences. For more information visit: www.adobe.com.

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Adobe MAX 2021

The key to creative success? Love the journey.

Creative inspiration matters today more than ever. At Adobe, we want to give young people access to creative role models they can relate to. A notion we celebrated with our Adobe MAX creative conference. Let’s work to encourage everyone to start a creative journey they will love every step of the way.

11-02-2021

London skyline

Leadership

Introducing the first Adobe International Advisory Board

A team of highly respected industry leaders will join Adobe in its commitment to helping our customers adapt to a new era in digital experiences.

03-24-2021

Experience Makers Live: A New Business Reality Requires a New Kind of Leader

Digital Transformation

Experience Makers Live: A New Business Reality Requires a New Kind of Leader

Peo­ple can often thrive dur­ing times of change. What we’ve expe­ri­enced this year, as brands of all shapes and sizes face the cur­rent cli­mate head-on, ...

07-29-2020

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Digital Transformation

How TSB Bank Accelerated Its Digital-First Strategy During the COVID-19 Pandemic

During a time when people of all backgrounds across the world are experiencing personal challenges and financial strain because of the COVID-19 pandemic, it’s more ...

05-29-2020

At MagentoLive 2019, European brands are making experience their business

Digital Transformation

At MagentoLive 2019, European brands are making experience their business

As I look for­ward to tak­ing the stage at Magen­to­Live Europe for the first time, I’m struck by how many busi­ness­es of all shapes and ...

10-22-2019

Four Brands Championing the Evolution of Analytics

Digital Transformation

Four Brands Championing the Evolution of Analytics

30 years ago, when Tim Bern­ers-Lee bold­ly pre­dict­ed the future of tech­nol­o­gy would be built on a uni­fied net­work, few believed him. Then the World ...

09-16-2019

Cannes Lions 2019: Three Brands Delivering a Human Touch Through Technology

Digital Transformation

Cannes Lions 2019: Three Brands Delivering a Human Touch Through Technology

Look­ing back at this year’s Cannes Lions, a word that comes to mind is “den­si­ty”. Nowhere else in the mar­ket­ing and adver­tis­ing indus­try will you ...

06-21-2019

Adobe and Software AG join forces to drive the future of Customer Experience Management

Adobe Summit

Adobe and Software AG join forces to drive the future of Customer Experience Management

For today’s mar­keter, trac­ing a user’s com­plete cus­tomer jour­ney can be a bit like find­ing a nee­dle in a haystack. In a frag­ment­ed media land­scape, ...

05-15-2019

Adobe Summit EMEA 2019: Unveiling the Future of Customer Experience Management

Digital Transformation

Adobe Summit EMEA 2019: Unveiling the Future of Customer Experience Management

We welcomed more than 6,000 customers and partners to Adobe EMEA Summit to discuss the future of Customer Experience Management (CXM) and how digital transformation ...

05-15-2019

Adobe Summit EMEA 2019: Unveiling the Future of Customer Experience Management

Adobe Summit

Adobe Summit EMEA 2019: Unveiling the Future of Customer Experience Management

Strate­gic part­ner­ship with Soft­ware AG unveiled; new com­merce inno­va­tions announced

05-15-2019

Data is Everyone’s Domain, and Everyone’s Responsibility

Digital Transformation

Data is Everyone’s Domain, and Everyone’s Responsibility

A great ad isn’t the same as a deliv­er­ing a great cus­tomer expe­ri­ence. A stroke of cre­ative genius might cap­ture people’s atten­tion for a moment, ...

03-20-2019

Bringing AI to Asia Pacific

Digital Transformation

Bringing AI to Asia Pacific

Given Asia Pacific’s accelerated focus on experience-driven business, artificial intelligence (AI) seems the next natural step in our collective progression. There is endless untapped potential ...

11-12-2018

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