Rachel Wells

Rachel is currently Creative Director at MullenLowe Group UK where she leads both the digital creative and design output of the group. She has 10 years of experience in concepting, developing and crafting digital experiences across channels and formats. Her specialism is digital transformation. Most recently Rachel has art directed major new product launches for Magnum, redesigned wagamama.com, created Diageo’s first ChatBot, ‘Whisky Matcher’, winning 2 Campaign Awards for innovation and has led the transformational redesign of RoyalMail.com. Fiercly determined to produce ground-breaking work and fastidiously commercially-savvy, Rachel has worked for an enviable list of clients including Primark, the NHS, Diageo, BMW, Harley Davidson, Rolls-Royce, Sky, Amazon, Eurosport, British Heart Foundation and Channel 4. In 2018, Rachel was listed on the prestigious BIMA 100.