Sean Hargrave
Contributing Writer, CMO.com
Adobe VP Inspires ‘Experience Thinkers To Transform Into Experience Makers’
The second day of Adobe Summit EMEA started with a rallying call to the “agitators” and “rabble rousers” who are the driving force behind new ...
05-20-2018
Great Experiences Combine Design With Intelligence, Says Adobe CEO
All companies are now experience businesses, and every employee is an experience maker. That was the opening salvo from Adobe CEO Shantanu Narayen at Adobe ...
05-17-2018
Experiences, Not Incentives, Are Essential To Win Consumer Loyalty
There was a time when giving customers a branded piece of plastic for collecting points in return for data was the start and finish of ...
01-04-2018
LEGO Inspires, While Protects, The ‘Builders Of Tomorrow’
Finding new ways to interact with consumers requires freedom—freedom to take risks and freedom to fail. So said Laura di Bonaventura, marketing director of LEGO ...
11-19-2017
Startups Boost The Prowess Of Nestlé’s ‘Digital Apostles’
Gerardo Mazzeo, global innovation director at Nestlé, believes FMCGs have no choice other than to embrace open innovation. Successful, established brands can either partner with ...
11-14-2017
For Diageo’s Robinson, The Right Mix Fuels Brand Purpose
Anita Robinson believes the best way to grow a brand is through purpose—a brand with clear meaning connects with consumers and grows three times faster ...
11-07-2017
Digital Loyalty Means Relearning Your A, B, C, And Ds
The digital age has changed loyalty forever as consumers discover brands and make purchasing decisions across different devices and multiple channels. The old way of ...
10-25-2017
Flight To Content Quality Enables Publishers To Turn A New Page
This article is part of CMO.com’s September series on the state of media and entertainment. Click here for more.
09-26-2017
Listen And Connect—Amplifon Tunes Into Its Customers’ Needs
Cristiano Grassini Grimaldi joined leading hearing care provider Amplifon as global digital transformation director last year to help the baby boomers’ business focus more clearly ...
09-25-2017
4 Core Capabilities M&E Brands Need To Thrive In The Digital Age
This article is part of CMO.com’s September series on the state of media and entertainment. Click here for more.
09-19-2017
From Fixed Line To Goal Line, BT Scores As A Sports Broadcaster
This article is part of CMO.com’s September series on the state of media and entertainment. Click here for more.
09-12-2017
What Digital Trends Are Disrupting The Personal Finance Sector The Most?
Banking and personal finance used to be about long-term, face-to-face relationships where trust was earned over years of interaction. Digital is changing that forever.
09-02-2017
